1. Mobile handset market and components
1.1. Mobile handset market
• Global handset volume, a rising market…
• …But a declining average selling price
• Mobile handset segmentation
• A booming 3G handset market
• Market development: still a growth market for the next 5 years
• Global handset market shares
2. Building Block Technologies
2.1. Mobile Phone Architecture: evolution through integration
• Focus on the main handset components
2.2. Leading edge mobile phones
2.3. Baseband and Application Chipsets
2.4. Storage Components
• Logic Interface: definition of NOR and NAND Flash
• Structural Interface: a story of bits
• Properties of current Flash memories
3. Building blocks market
3.1. Global handset baseband chipset market
• Baseband chipset market in volume
• Global baseband handset chipset market in value
• Baseband chipset market by vendors
3.2. Global handset application chipset market
• Application chipset market in volume
• Application chipset market in value
• Application chipset market by vendors
3.3. Mobile Storage market overview
• NOR flash market
• NAND flash market
• Synthesis
• Flash Memory producers increasing production and production capacity
• Flash memory partnerships
• Major Partnerships between flash memory producers
4. Market Drivers
4.1. Baseband and applications market drivers
• An emerging chipset connectivity market
- Wi-Fi
- Bluetooth
- GPS
• Mobile multimedia development
• A bipolarization of the handset market
4.2. Mobile storage market drivers
• DRM development in mobile content
• Impacts on the storage market
• Implications of device convergence
• Mobile entertainment and content development
4.3. Impact of market drivers on the storage industry
• Impact #1 on the storage industry: evolution of mobile architecture
• Impact #2 on the storage industry: greater storage needs
• Impact #3 on the storage industry: from embedment to online storage
4.4 Towards Next Generation Components
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