DTT: the economics of the Digital Terrestrial Transition
In-depth market report - 31/05/2012
A review of ASO best practices, the challenges for upcoming transitions, the Second Digital Dividend and business models
This report proposes an international benchmark
for DTT rollout and
Analogue Switch-Off (ASO) practices and also
presents guidelines
for the ASO.
It addresses the issues and prospects of the
(Second) Digital Dividend
and details business models for the overall process of transition to digital,
including three country
cases in the low- to mid-GDP/pop range.
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• What are the key standards and technologies used in DTT, mobile TV, digital radio and mobile broadband? What are the trends, internationally?
• Where do we stand in terms of DTT rollout and ASO processes in the world? What are the key driving factors?
• Following the ASO in Europe, what are the lessons learnt? What are the best practices and key milestones for a smooth transition?
• Is there any room for cooperation between the worlds of telecoms and TV in the spectrum split? Towards a Second Digital Dividend in EMEA?
• What is the business case for the digital transition in low- to mid-GDP/pop countries? What investments and costs are necessary? Who is funding the transition? What role should Public-Private partnerships be playing?
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1. Executive Summary
1.1. Planning DTT rollout and analogue switch-off: an international benchmark
1.2. Preparing the analogue switch-off
1.3. The Digital Dividend(s)
1.4. Business model
2. Methodology
3. Services and technologies on the terrestrial network
DTT leads to additional digital services for the consumer
The (terrestrial) Analogue Switch-Off opens the way to narrow the digital divide
3.1. Digital terrestrial TV technologies
3.1.1. DTTV transmission standards
ATSC
ISDB-T
DVB-T
Migrating to the DVB-T2 network
DTMB
3.1.2. Digital TV broadcast efficiency
Video compression
DTTV Multiplex (MUX) structure
Number of DTV services
Should deployment of Single Frequency Networks (SFNs) be encouraged over Multiple Frequency Networks (MFNs)?
3.2. Digital radio overview
3.2.1. DAB, DAB+, DMB
3.2.2. DRM, DRM+
3.2.3. HD Radio
3.2.4. Digital radio: advantages over analogue terrestrial
3.3. Broadcast Mobile (handled) TV
3.4. Mobile broadband technologies
3.4.1. The key evolution of mobile technology
LTE technical improvements
3.4.2. New radio technologies
4. DTT rollout and analogue switch-off plans: the international benchmark
4.1. Africa-Middle East
DTT rollout
Time to ASO
4.2. Asia-Pacific
DTT rollout
Time to ASO
4.3. Europe
DTT rollout
Time to ASO
4.4. Latin America
DTT rollout
Time to ASO
4.5. North America
DTTV rollout
Time to ASO
4.6. How national DTT strategies are influenced
4.6.1. The impact of the TV landscape on DTT strategy and ASO framework
ASO frameworks, illustration in Europe
4.6.2. Choice of standards and technology leapfrog
DVB-T is (and will remain) the most deployed DTT technology
The last comers will benefit from technology leapfrog
4.6.3. Besides terrestrial DTV, few additional services developed so far
Interactive TV services, with few exceptions, did not develop massively
Portable indoor reception more successful than mobile broadcast TV
Digital radio in the starting blocks
Thanks to ASO, new development could complement TV services
4.6.4. The role of coordination in the DTT rollout
Regional harmonisation
4.6.5. Industrial policy and costs of receivers have affected choice of DTT standards
Internal policy objectives…
… external lobbying…
… and prices of receivers
5. Preparing the analogue switch-off
5.1. Defining the ASO action plan
5.2. Some lessons from the European ASO
5.2.1. Digital Terrestrial TV has been major driver of digital TV penetration
DTT take-up is key
DTT is the key platform for narrowing the TV digital divide
5.2.2. The consumer market is key
Available and affordable DTT receivers
Marketing and communication
Compelling content
5.2.3. Need to involve and coordinate national public stakeholders
5.2.4. DTT spectrum rights and role of the multiplex operator
5.2.5. Terrestrial network is cornerstone for frequency resource management and plays key role in spectrum and network optimisation
Different processes and speeds of digital transition will impact simulcast and ASO length – key to the evolution of terrestrial transmission business models
5.3. Strategy for digital transition: guidelines
National agreement on transition goals must be achieved
Anticipating the regulatory framework necessary for adaptation
Switch-over is programme for consumer change, not technology project
A central organising hub is a must-have
Secured funding is compulsory
Communication need to be tailored, with deep outreach in communities
Compelling content and "targeted" service line-up will facilitate rapid service take-up
Simulcasting phase must be kept as short as possible
DTT network planning must be spelt out attentively
Social and economic aspects of transition to be evaluated fully
Roadmap and milestones require meticulous detail
6. The Digital Dividend(s)
6.1. The digital dividend framework
6.1.1. The golden frequencies
6.1.2. The regulatory framework
ITU spectrum harmonisation
WRC-07 and WRC-12 frameworks
Europe
Digital Dividend in rest of world
RF re-arrangement
Digital dividend licencing process
6.2. The worlds of TV and mobile telecom fight over spectrum
6.2.1. The position of TV broadcasting players
The terrestrial network currently occupies a unique place in the world of audiovisual broadcasting
Estimated economic gains of DTT
The transition to digital and related broadcasting migration generates hidden issues and costs
6.2.2. The position of mobile broadband operators
How explosion of mobile data traffic impacts spectrum requirements
IDATE traffic forecasts
Mobile broadband growth is impacting spectrum demand too
Estimated economic gains associated with the allocation of the Digital Dividend to wireless broadband
6.3. Towards a Second Digital Dividend?
6.3.1. In the USA
In the USA, DTT enjoying unexpected revival in digital era
6.3.2. In Europe
The point of view of telecom operators
The point of view of European broadcasters
The point of view of terrestrial transmission service providers
6.3.3. In the Middle East - Africa
7. The business models of digital transition
7.1. DTT rollout strategies
The legacy scheme
The reengineering scheme
7.2. Key investments and costs for economic transition
7.2.1. The network
Key technical components and parameters
Various network designs
The DTT head-end
7.2.2. The consumer devices
7.2.3. The marketing of digital transition
7.3. Case studies of typical rollout investments
7.3.1. Methodology
Capex to build the network
Set-top box expenditure
Marketing expenditure
7.3.2. Case studies
Overview of case studies
Case studies
Case studies comparisons
7.4. Funding the digital transition
7.4.1. How far can the digital transition be funded?
7.4.2. Funding through the digital dividend to mobile operators
Premium frequencies to make comparisons and anticipations
7.4.3. Funding by the television industry
7.5. Matching investments and costs and funding: the role of public funding
7.5.1. Cases studies comparing funding and investments for the digital transition
Country A business model for the digital transition
Country B business model for the digital transition
Country C business model for the digital transition
7.5.2. Sensitivity analysis: key parameters impacting the economics of digital transition
The impact of the length of the digital transition
The impact of cost factors
The impact of funding levels
Combined impact of costs and funding assumptions on the level of funding needed 86
7.5.3. Synthesis: funding of the digital transition
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