World Television Market
World Market Reports - 02/01/2012
Terrestrial - Cable - Satellite - IPTV
TV industry still remains on a growth path -the worldwide market represents 324.9 billion Euro in 2011, a progression of 5.4% compared to 2010. This report analyses the overriding trends and changes taking place in the markets around the globe. It explores the driving forces behind the markets growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2016 by geographical area and by country.
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| M11200_2 |  | PDF | |
3500 euros excl. VAT |  |
| M11200_2 |  | PDF | |
3500 euros excl. VAT | |
1. Executive Summary
1.1. World television market momentum
1.2. Change in television revenue
1.3. Advertising revenue by media
1.4. TV reception modes
1.5. Subscription television market
1.6. Digital television
2. Methodology
2.1 Database
2.2 Definition of indicators and sources
3. Ranking of the audiovisual competitors
Ranking of the 30 major players
4. North America
5. Latin America
6. Asia-Pacific
7. Europe
8. MEA
For each area is analyzed:
Related television market's momentum
Change in television revenue
Advertising revenue by media
TV reception modes
Subscription television market
Digital television |
Which are the driving zones and countries of the growth? What outlook for the coming years?
How far is each country from the analogue switch-off?
Which are the dynamic segments of the market?
How does TV advertising resist to the rise of the Internet media?
Who are the new leaders of audiovisual industry?
Deliverables: market report PDF, slideshow PDF & database Excel
> Data 2008-2010, estimates 2011 and forecasts up to 2016
- 5 geographical zones and 38 countries
- Reception modes: terrestrial, cable, satellite, DSL
- TV households: free to air, pay-TV
- Revenue: subscription, public funding, advertising
- Video market (mature markets only)
- Television audience share
- Subscribers to the main Pay-TV platforms |
Markets & Data
Indicators for each country and region examined
- Past 2008-2010
- Estimations 2011
- Forecasts 2012 - 2016
Background Data
- Gross Domestic Product
- Total TV services
- TV services/GDP
Audiovisual Services market
- Public Funding
- Advertising Revenues
- Subscription fees revenues
Revenues TV/HH
- Public Funding/TV HH
- Advertising Revenues/TV HH
- Subscription fees/TV HH
- Subscription fees/Pay TV HH
Breakdown of media advertising
- TV advertising
- Radio advertising
- Press advertising
- Internet advertising
Video market (mature markets only)
- DVD rental turnover
- DVD retail turnover
- Global DVD market
- VoD market
Equipment and TV reception mode
- TV households
> of which analogue
> of which digital
> of which FTA
> of which Pay-TV
- Terrestrial households
- Satellite households
- Cable subscribers households
- IPTV households
Audience share for the five major channels
Subscriptions for the major Pay-TV players
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Zones & Countries
North America
- Canada, USA
Latin America
- Argentina, Brazil, Mexico
Asia Pacific
- Australia, China, India, Japan, South Korea
Europe-27
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, The Netherlands, Portugal, Spain, Sweden, The United Kingdom
- Bulgaria, The Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia,
Europe
- EU-27 countries except Cyprus and Malta
- Russia, Norway, Switzerland, Turkey
Middle East Africa |
Slideshow (Powerpoint format)
The TV market at a turning point?
The world television market at a glance
A still solid growth of worldwide TV revenue
TV reception mode: Cable passes Terrestrial
Digital TV: almost half of all TV HH are digital
Pay-TV, the dynamic segment of the market
Audiovisual operator ranking |
Subscription-based service
Connected TV Watch Service
- A unique database with quanti- and qualitative market's key data (CPE figures & OTT services revenues + player sheets)
- Monthly Market Insights on Connected TV key events and issues
- Special access to our lead media analysts (hotline, webinar, online presentation, ...)
Contact us for more information
i.jimenez@idate.org ou +33 (0)467 144 404
Other available media market reports
Telcos' TV Strategies
Future TV - 2020 Scenarios
Hybrid TV Prospects
Online Video
Detailed fact sheets are available on our website www.idate-research.com or by following the links above |
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