1. Executive Summary
 1.1. Main Results
 • Massification of Uses in a Growing Market
 • Structural Imbalances between Uses and Revenues...
 • ... Benefiting a Minority of "Happy Few"
 1.2. Internet Uses
 1.2.1. Evolution of the Number of Internet Users
 1.2.2. Evolution of Internet Penetration
 1.2.3. Evolution of the Key Internet Uses
 • Uses of Fixed Internet Access
 • Uses of Mobile Internet Access
 1.3. The Internet Economy
 1.3.1. The Online Advertising Market
 • A Highly Concentrated Market
 • Revenues of the Advertising Market
 • Relative Weight With Respect to Traditional Advertising
 • The Main Market Segments of Online Advertising
 • New Key Segments of the Advertising Markets: Mobile Devices, Social Networks and Video Services
 1.3.2. The E-Commerce Market
 1.3.3. Revenues from Paid Services
 1.3.4. Revenues by Internet User and Service

2. The Internet Players
 2.1. A Market Highly Concentrated Around the American Leaders
 2.2. Ranking of Sites by Service
 2.2.1. Search Engines
 2.2.2. E-Commerce
 2.2.3. Social Networks
 2.2.4. Video

3. Detailed Results
 3.1. Internet Usages
 3.1.1. Evolution of the Number of Fixed Internet Users
 3.1.2. Mobile Internet
 3.2. Search Engines
 3.2.1. Uses
 3.2.2. Revenues
 3.3. E-Commerce Market
 3.3.1. Uses
 3.3.2. Revenues
 3.3.3. M-Commerce
 3.4. Social Networks
 3.4.1. Uses
 3.4.2. Advertising Revenues
 3.5. Video Services
 3.5.1. Uses
 3.5.2. Fixed Revenues
 • By Format Type
 • By Country
 3.5.3. Mobile Revenues
 3.6. Online Advertising
 3.6.1. Fixed Market
 3.6.2. Mobile Market

4. Methodology
 4.1. Indicators Available in the Database
 4.2. Indicator Definitions
 4.3. Publication Rate

Access
Fixed
• Internet subscribers (millions)
• Internet density
Mobile
• Mobile subscribers (millions)
• Mobile density

Internet usages
Fixed
• Fixed Internet users (millions)
• Fixed Internet penetration
Mobile
• Mobile Internet users (millions)
• Mobile Internet penetration

Search
Fixed
• Internet searchers (millions)
• % among Internet users
Mobile
• Mobile Internet searchers (millions)
• % among mobile subscribers

E-commerce
Fixed
• E-buyers (millions)
• % among Internet users
• E-commerce revenues (millions EUR)
Mobile
• M-commerce revenues (millions EUR)
• Share of M-commerce

Social networks
Fixed
• Social networkers (millions)
• % among Internet users
• Social Network Advertising revenues (millions EUR)
• Annual growth rate

Video OTT
Fixed
• Online video users (millions)
• % among Internet users
• Online video fixed revenues
• Online video Advertising revenues  (millions EUR)
• Fixed SVOD revenues (millions EUR)
• Fixed VOD revenues (millions EUR)
Mobile
• Mobile video users (millions)
• % among mobile subscribers
• Online video mobile revenues (millions EUR)
• Mobile video Advertising revenues  (millions EUR)
• Mobile SVOD revenues (millions EUR)
• Mobile VOD revenues (millions EUR)

Advertising
Online & total media advertising revenues
• Online advertising revenues (millions EUR)
• Total media advertising revenues (millions EUR)
• Share of online advertising revenues
Online advertising revenues by advertising format (millions EUR)
• Display revenues
• Search marketing and assimilated revenues
• Other online advertising revenues
• Total
• % Display
• % Search marketing and assimilated
• % Other
• Total (%)
Mobile (included in online ad market)
• Mobile advertising revenues

Population
• Population (millions)