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The digitisation of the automotive industry

Market report - 05/12/2016 The digitisation of the automotive industry

Market trends, players & outlook

This report describes the various impacts of digitisation on the automotive industry.
It examines the connected-car ecosystem, in terms of applications, implementation techniques and related business models.
It also provides insights regarding self-driving vehicles
It introduces the concept of car-as-a-service
It analyses the strategies of manufacturers, mobile carriers and application providers
It reviews the main drivers and barriers for connected-car market take-off and also offers forecasts in volume and in value for mobile carrier opportunities.


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1. Executive Summary

2. Methodology & definitions
 2.1. General methodology of IDATE's reports
 2.2. Scope and definition

3. Digital transformation
 3.1. Stakes
 3.2. Infrastructure
 3.3. Products and services

  3.3.1. Connected cars
  3.3.2. Autonomous cars and ITS
 3.4. Customer loyalty
  3.4.1. Car-related services
  3.4.2. Car-as-a-Service
  3.4.3. Impacts

4. The value chain
 4.1. Main car manufacturers
  4.1.1. General Motors
  4.1.2. Ford
  4.1.3. BMW
  4.1.4. Renault Group
  4.1.5. Tesla
  4.1.6. BYD
 4.2. Main connectivity providers
  4.2.1. AT&T
  4.2.2. China Mobile
  4.2.3. Orange
  4.2.4. T-Mobile
  4.2.5. Telefσnica
  4.2.6. Verizon
  4.2.7. Vodafone
 4.3. Main Internet players strategies
  4.3.1. Google
  4.3.2. Samsung
  4.3.3. Apple
  4.3.4. Tencent

5. Market analysis
 5.1. Is this the data gold rush?
 5.2. Drivers and barriers
  5.2.1. Drivers
  5.2.2. Barriers
 5.3. Market sizing and forecasts by 2021
  5.3.1. Volume
  5.3.2. Value
Tables
Table 1: Main applications in automotive industry
Table 2: Description of typical connected-car services
Table 3: Car maker strategy regarding module implementation (except for electric car)
Table 4: Embedded system examples
Table 5: Examples of tethered systems
Table 6: Initiatives with smartphone integration systems
Table 7: Main connected-car deployments
Table 8: Main differences by implementation technique
Table 9: Main deployments of the autonomous car
Table 10: 5G scope and automotive applications
Table 11: Car-sharing services offered by various different players
Table 12: Pros and cons of autonomous cars versus public transportation
Table 13: Main initiatives from automotive manufacturers regarding mobility services
Table 14: GM strategy regarding connected-car applications
Table 15: BMW strategy regarding applications
Table 16: Description of services by implantation system at Renault
Table 17: Tesla connected-car strategy regarding applications
Table 18: Vodafone offering in automotive
Table 19: Summary of key elements for telematics development
Table 20: List of main regulations for connected cars
Table 21: Mobile technology specifications
Table 22: Costs and revenues comparison

Figures
Figure 1: IDATE framework for digital transformation
Figure 2: Smart factory use case
Figure 3: Use of smart glasses within factory
Figure 4: Use of uncaged robot at Audi
Figure 5: Competence islands at Audi
Figure 6: Robot using a high-definition 3D camera to pick up the sunroof, put glue on it, and then align it correctly on the body
Figure 7: Gigafactory concept view
Figure 8: Embedded system business model
Figure 9: Mercedes COMAND Online
Figure 10: Tethered business model
Figure 11: Ford SYNC AppLink applications
Figure 12: Smartphone integration systems business model
Figure 13: Google driverless car with no steering wheel and pedals
Figure 14: Scope of 5G
Figure 15: The ITS system
Figure 16: Cooperative ITS Corridor – joint development by the Netherlands, Germany and Austria
Figure 17: Real-time model operationalisation for predictive maintenance, by Pivotal
Figure 18: 3D printing process flow
Figure 19: BMW 3D-printed water pump wheel for the powertrain of its DTM racing cars
Figure 20: 3D-printed customised ‘skins’ for Daihatsu Copen cars
Figure 21: Revenues and operating margin in automotive industry, per type of products/services
Figure 22: Top maintenance problem areas in vehicles
Figure 23: Surge pricing with Uber
Figure 24: How Uber shares user data with Starwood Hotels & Resorts
Figure 25: Impacts of autonomous car features on energy consumption
Figure 26: Autonomous car will be less stressful
Figure 27: Main players of the automotive value chain
Figure 28: Main positionings of car manufacturers regarding connected-car market
Figure 29: Main positionings of car manufacturers regarding autonomous car market
Figure 30: OnStar data plans
Figure 31: AppShop in 2017 GMC Acadia IntelliLink infotainment system
Figure 32: GM’s on-demand mobility service - Maven
Figure 33: Ford SYNC 3 supporting Apple CarPlay and Android Auto
Figure 34: Ford fully autonomous research car
Figure 35: BMW ConnectedDrive
Figure 36: Camera-based sensor systems for BMW autonomous cars
Figure 37: Renault R-link Store
Figure 38: Smartphone integration to R-link
Figure 39: Renault R-Link ecosystem
Figure 40: NEXT TWO autonomous car
Figure 41: Model S main functions
Figure 42: Autopilot with Model S
Figure 43: BYD G5
Figure 44: Partnership between BYD and Baidu on autonomous vehicles
Figure 45: Key differentiation in carrier positioning in the automotive market
Figure 46: The new value proposition of AT&T data share plans from August 2015
Figure 47: AT&T financial elements
Figure 48: China Mobile telematics products
Figure 49: myKidio screen
Figure 50: Verizon Wireless ‘hum’ service
Figure 51: Acquisition of Cobra
Figure 52: Key differentiation in positioning among Internet OTT players in the automotive market
Figure 53: Waze interface
Figure 54: Car-Net e-Remote of Volkswagen on Gear S2 smartwatch
Figure 55: Control with CarPlay: Siri Eyes-free button, touchscreen and knob twist
Figure 56: Connection App – Smartphone-tethered solution by Tencent
Figure 57: MyCar on Mercedes GLE
Figure 58: Willingness to pay for connected services in a subscription-based model
Figure 59: Preferred parties for connected-car data sharing
Figure 60: Willingness to share connected-car data with manufacturer or dealer (all markets)
Figure 61: Only half of customers are comfortable sharing data with OEMs and third parties like insurers. If the data is not going yo be sold, that share rises to three-quarters
Figure 62: Trust in terms of data privacy and protection
Figure 63: UBI interest growing with insurance discounts
Figure 64: Usage-based insurance solutions by Vodafone and Cobra
Figure 65 Skypatrol Defender vehicle financing solution
Figure 66: ECall operating principle
Figure 67: Safety elements offered by Hughes Telematics
Figure 68: Monitoring connected charging of Renault Z.E. electric car
Figure 69: People quite sceptical regarding full autonomous vehicles
Figure 70: Forecast for the evolution of the connected car, worldwide
Figure 71: Connected-car connectivity revenue, worldwide
Figure 72: Connected-car connectivity revenue, per geographical area
• 5G Automotive Association
• Accenture
• ADAYO
• Ai Design
• Alpine Electronics
• Apple *
• AT&T *
• Atos Worldline
• Audi *
• Baidu
• Bentley
• BMW *
• BOSCH
• BYD
• Carnegie Mellon
• China Mobile *
• China Telecom
• China Unicom
• Cisco
• Citroen    
• Cooperative Intelligent Transport Systems
• Covisint
• Coyote Live
• Daihatsu
• DaimlerChrysler
• Department of Transportation
• Electronic Data Systems
• ERA-GLONASS
• Ericsson
• European Telecommunications Standards Institute
• Fiat Chrysler Automobiles
• Ford *
• ForgeRock
• General Motors *
• Generali
• German Touring Car Masters (DTM)
• Gett
• Google *
• Harman
• Honda
• Huawei
• Hughes
• Hughes Telematics
• Hyundai
• IBM
• iMobility Forum
• Intel
• Jasper
• KDDI Corp.
• Kenwood
• Kia
• Lamborghini
• LeEco
• LG Electronics
• Lyft
• Maserati
• Maven
• Mercedes    
• Mercedes-Benz
• Microsoft
• Mobileye
• National General Insurance
• National Highway Traffic Safety Administration
• Neusoft
• Nissan
• Nokia
• Oberthur Technologies
• Ocean
• Orange *
• Otto
• Panasonic
• Peugeot    
• Pioneer
• Pivotal
• Porsche
• PSA Peugeot Citroen *
• Qualcomm
• RedEye
• Renault    
• Renault-Nissan Alliance
• Roadrover Navinfo
• Rogers
• Safran
• Samsung *
• Shanghai OnStar 4G LTE
• Sierra Wireless
• SIMRAV
• Singapore Institute for Infocomm Research
• Skypatrol *
• SoftBank
• Stratasys
• Sylpheo
• Synchronoss
• Telefσnica *
• Tencent *
• Tesla *
• TomTom
• Toyota
• Uber *
• Verizon *
• Vodafone *
• Volkswagen
• Volvo
• Waze
• Zipcar

* Players subject to more extensive reviews and/or case studies
Digitisation of activities
 • Infrastructure – Introducing the ‘Smart Factory’
 • Infrastructure
 • Products & services – The rise of servicisation
 • Products & services – Connected cars
 • Products & services – Connected cars – Implementations
 • Products and services – Autonomous cars
 • Next steps – Intelligent Transport System
 • Customer relationships – Opportunities from servicisation
 • Customer loyalty – Car-related service
 • Customer loyalty – Car-as-a-service

Market analysis
 • Value chain – Car manufacturers
 • Value chain – Mobile carriers
 • Value chain – Application/platform players
 • Market analysis – Drivers
 • Market analysis – Barriers
 • Market estimates


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