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The World Consumer Electronics Market

Dataset+Report - 30/01/2017 The World Consumer Electronics Market

CE devices in a new visual age
Markets & Forecasts up to 2020

This study gives a clear overview of the Consumer Electronics sector and identifies the main technological and industrial trends:
• TV technology innovations • smartwatches, a market still in its infancy • impact of OTT video • smart toys perspectives • virtual reality, still an emerging market • mixed reality potential • the smart home renewal • video games, pioneering multiscreen usage • voice interaction • the necessary transformation of personal computers • the age of contactless payment.

It also delivers key indicators, market sizing and forecasts to 2020 for the following segments: TV and UHD TV, STB (cable, satellite, terrestrial, IPTV), digital media boxes (DMA, DMR, PVR, DVR, Blu-Ray, home consoles), portable media devices (tablets, smartphones, handheld consoles), personal computers (desktop and laptop).

The study includes a report and a detailed dataset.


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1. Executive Summary
 1.1. Eleven CE trends in 2016
 1.2. Steady growth in number of devices sold
 1.3. Mobile devices: considerable market share in the CE market
 1.4. More than 2.5 billion connectable devices sold in 2016

2. Methodology
 2.1. Indicators
 2.2. Geographical coverage

3. Eleven industry trends in consumer electronics
 3.1. TV technology innovations
 3.2. Smartwatches – a market still in its infancy
 3.3. Impact of OTT video on consumer electronics
 3.4. Smart toys – growth revised downwards
 3.5. Virtual reality – still an emerging market
 3.6. The potential of mixed reality
 3.7. The Smart Home – the Internet giants launch their assault on the home
 3.8. Video games – pioneering multiscreen usage
 3.9. Voice interaction in consumer electronics
 3.10. The necessary transformation of personal computers
 3.11. The age of contactless payments

4. The state of development of the various consumer electronics segments
 4.1. Steady growth in number of devices sold
 4.2. Mobile devices: considerable market share in the CE market
 4.3. More than 2.5 billion connectable devices sold in 2016

5. Smart TV: the era of UHD
 5.1. Smart TVs account for the large majority of sales
 5.2.Almost all TVs sold in North America and Europe are smart TVs
 5.3. 27% of TV households will own an Ultra-HD TV in 2020

6. The set-top box (STB) segment
 6.1. Slow growth for the entire STB market
 6.2. Digital STB sales driven by growth in Asia-Pacific
 6.3. Cable STBs: very slow growth in the coming years
 6.4. Satellite STBs: connectable STBs still in the minority in 2016
 6.5. Terrestrial STBs: a growing market but still a minor one
 6.6. IPTV STBs: average annual growth of 6% between 2016 and 2020

7. The digital media box (DMB) segment
 7.1. A declining market from 2017
 7.2. Home consoles: Sony and Microsoft account for the majority of sales
 7.3. Blu-ray players: early signs of eventual disappearance
 7.4. DMA/DMR: stable sales
 7.5. DVRs: a market in decline from 2018

8. The computer segment
 8.1. Computers: steady decline with tablets benefiting
 8.2. Between 2016 and 2020, an average annual decline in computer sales of -2.7% with tablets gaining (+3.8%)
 8.3. Decline for all types of computers

9. The portable media device (PMD) segment
 9.1. Portable media devices: a segment still enjoying strong growth
 9.2. Smartphones: the leading consumer electronics devices
 9.3. Tablets: slowing sales
 9.4. Handheld console sales strongly impacted by the democratisation of smartphones and tablets
 9.5. The value of the handheld console market has experienced a net decline since 2012
 9.6. The smartphone, the undisputed leader in the personal device category
1. Executive Summary
 • Global CE shipments by device, 2016-2020
 • CE devices shipments by geographic region and by device type, 2016
 • Connectable and non-connectable TV shipments worldwide, 2016 & 2020
 • Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
 • Connectable and non-connectable STB shipments worldwide, 2016 & 2020

3. Eleven industry trends in consumer electronics
 • Resolution comparison for different generations
 • UHD TV deployment phases
 • Les choix technologiques des fabricants de TV, notamment en matiθre de HDR
 • Price Sensitivity in Purchasing New UHD/4K Television
 • UHD drivers
 • BK TV shipment forecast by region
 • Positioning of the major players in the smartwatch and connected wristband market
 • Annual sales of smart wristbands, Q1 2015 and Q1 2016
 • Annual sales of smartwatches, Q1 2015 and Q1 2016
 • Smartwatch penetration rate in the United States, Q4 2014/2015
 • Relative share of the smart toy market compared with its reference markets
 • Smart toy world market growth
 • Characteristics of virtual reality (VR)
 • Positioning of major offerings by device category
 • VR market growth (headsets + games)
 • Sales of VR headsets by geographic region
 • MR headset sales growth
 • VR headset and MR headset sales growth compared
 • MR headset sales growth by region
 • MR market growth
 • Use of second screens
 • Apple TV: Sales and installed base
 • Multiscreen game revenues by segment, 2016-2021
 • Multiscreen game revenues
 • Breakdown of revenues from multiscreen games per platform, 2017 and 2021
 • PC sales worldwide, 2010-2020
 • PC and tablet sales worldwide, 2010-2020
 • In-store purchases made by mobile

4. The state of development of the various consumer electronics segments
 • Global CE market shipments by device, 2016-2020
 • CE devices shipments by geographic region and by device type, 2016
 • Connectable and non-connectable TV shipments worldwide, 2016 & 2020
 • Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
 • Connectable and non-connectable STB shipments worldwide, 2016 & 2020

5. Smart TV: the era of UHD
 • TV shipments by geographic region, 2016-2020
 • Connectable and non-connectable TV shipments worldwide, 2016-2020
 • TV shipments by geographic region and proportion of smart TVs, 2016
 • UHD TV shipments by geographic region, 2016-2020
 • Installed base and penetration rate of UHD TVs worldwide, 2016-2020

6. The set-top box (STB) segment
 • Digital STB shipments worldwide, 2016-2020
 • Connectable and non-connectable STB shipments worldwide, 2016-2020
 • Digital STB shipments by geographic region, 2016-2020
 • Digital cable STB shipments worldwide, o/w connectable, 2016-2020
 • Installed base and penetration rate of connectable cable STBs worldwide, 2016-2020
 • Digital satellite STB shipments worldwide, o/w connectable, 2016-2020
 • Installed base and penetration rate of connectable satellite STBs worldwide, 2016-2020
 • Digital terrestrial STB shipments  worldwide, o/w connectable, 2016-2020
 • Installed base and penetration rate of connectable terrestrial STBs worldwide, 2016-2020
 • IPTV STB shipments by geographic region, 2016-2020
 • Average annual growth rate of IPTV STB shipments over the 2016-2020 period, by geographic region

7. The digital media box (DMB) segment: streaming devices losing steam
 • DMB shipments by geographic region, 2016-2020
 • Connectable and non-connectable DMB shipments worldwide, 2016-2020
 • Home console shipments by geographic region, 2016-2020
 • Blu-ray players shipments worldwide, including connectable players, 2016-2020
 • Installed base and penetration rate of connectable Blu-ray players worldwide, 2016-2020
 • DMA/DMR shipments worldwide, o/w connectable, 2016-2020
 • Installed base and penetration rate of connectable DMA/DMRs worldwide, 2016-2020
 • DVR shipments worldwide, o/w connectable, 2016-2020
 • Installed base and penetration rate of connectable DVRs worldwide, 2016-2020

8. The computer segment
 • Computer shipments by geographic region, 2016-2020
 • Global computer and tablet shipments, 2016-2020
 • Breakdown of global computer shipments, by type, 2016 & 2020
 • Computer and tablet shipments growth rates by geographic region, between 2016 and 2020
 • Global desktop computer shipments by geographic region, 2016-2020
 • Global laptop shipments by geographic region, 2016-2020

9. The portable media device (PMD) segment
 • Global PMD shipments by geographic region, 2016-2020
 • Global smartphone shipments by geographic region, 2016-2020
 • Installed base and penetration rate of smartphones worldwide, 2016-2020
 • Global tablet shipments by geographic region, 2016-2020
 • Installed base and penetration rate of tablets worldwide, 2016-2020
 • Global handheld console shipments, 2007-2020
 • Handheld console shipments in the five leading world markets, 2016
 • Global handheld console market, in value, 2007-2020
 • Breakdown of the handheld console market, in value, by region   
 • Portable media device shipments by geographic region and breakdown by type, 2016
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Market segments


Digital media boxes
 • home video game consoles
 • Blu-ray player/recorders
 • digital media adapters, also known as multimedia gateways, which allow users to read audio and video content and images from other storage sources and display/play them on the TV screen. Digital media recorders are DMAs capable of recording programmes off the TV. They may come with a built-in hard drive, but the current trend tends to be DMRs without a hard drive.

Computers
 • desktop computers
 • laptop computers. This sub-segment includes netbooks and notebooks

Televisions
 • The television segment includes LCD screens: LED, plasma and OLED. These sub-segments are not displayed separately in the database.

STBs
The set-top box segment includes four sub-segments:
 • cable STB
 • satellite STB
 • terrestrial TV STB
 • IPTV STB

Portable media devices:
 • smartphones
 • handheld video game consoles
 • media tablets (touch tablets and e-readers)

Indicators by devices
 • domestic shipments (million units)
 • installed base (million units), including an average replacement rate for each category of device
 • connectable domestic shipment (million units)
 • connectable installed base (million units)
 • penetration rate for connectable devices (% of households)
 • relationship between the percentage of homes equipped with a connectable device and the percentage equipped with this specific device (%)
Worldwide
Due to a lack of reliable data, we have not provided information on the Africa-Middle East region, except for data on televisions. As a result, with the exception of those relating to televisions, global market figures do not include the Africa-Middle East region.

Asia-Pacific
 • China
 • Japan
 • South Korea
 • Rest of Asia-Pacific

Europe
 • France
 • Germany
 • Italy
 • Spain
 • The UK
 • Poland
 • Russia
 • Rest of Europe

North America
 • USA
 • Canada

Latin America
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