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Telcos' Connected Objects Strategies

Market report - 07/04/2016 Telcos' Connected Objects Strategies

How to compete with OTT players

This report analyses the overriding trends and changes taking place in the five main connected object markets around the globe: automotive, healthcare, smart home, wellness and industrial Internet.
It analyses the strategies of the key worldwide telcos (China Mobile, AT&T, Verizon, Orange, Deutsche Telekom, Telefσnica and Vodafone) and OTT Internet players (Google, Amazon, Apple, Samsung and Tencent) towards these markets.
It describes the main positionings of all these players and the current and expected future intensity of competition between them in these promising markets


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1. Executive Summary

2. Methodology & scope
 2.1. General methodology of IDATE's reports
 2.2. Scope

3. Connected objects markets
 3.1. Automotive market overview
 3.2. Healthcare market overview
 3.3. Industrial Internet overview
 3.4. Smart home market overview
 3.5. Wellness market overview

4. Telco strategies
 4.1. Market overview
 4.2. Telcos seeking business opportunities beyond their core expertise
 4.3. Telcos still betting on consolidation of the connectivity business
 4.4. AT&T

  4.4.1. Organisation
  4.4.2. Offering and positioning on these markets
  4.4.3. Data management
 4.4.4. Partnerships
 4.5. Verizon
  4.5.1. Organisation
  4.5.2. Offering and positioning on these markets
  4.5.3. Data management
  4.5.4. Main partnerships
 4.6. China Mobile
  4.6.1. Organisation
  4.6.2. Offering and positioning on these markets
  4.6.3. Data management
  4.6.4. Main partnerships
 4.7. Orange
  4.7.1. Organisation
  4.7.2. Offering and positioning on these markets
  4.7.3. Data management
  4.7.4. Main partnerships
 4.8. Vodafone
  4.8.1. Organisation
  4.8.2. Offering and positioning on these markets
  4.8.3. Data management
  4.8.4. Main partnerships
 4.9. T-Mobile
  4.9.1. Organisation
  4.9.2. Offering and positioning on these markets
  4.9.3. Data management
  4.9.4. Main partnerships
 4.10. Telefσnica
  4.10.1. Organisation
  4.10.2. Offering and positioning on these markets
  4.10.3. Data management
  4.10.4. Main partnerships

5. OTT strategies

 5.1. Google
  5.1.1. General presentation
  5.1.2. Offering and positioning on these markets
  5.1.3. Main partnerships
 5.2. Apple
  5.2.1. General presentation
  5.2.2. Offering and positioning on these markets
 5.3. Samsung
  5.3.1. General presentation
  5.3.2. Offering and positioning on these markets
 5.4. Amazon
  5.4.1. General presentation
  5.4.2. Offering and positioning on these markets
 5.5. Tencent
  5.5.1. General presentation
  5.5.2. Offering and positioning on these markets

6. Market analysis
 6.1. Positioning on the key markets
  6.1.1. Automotive market analysis
  6.1.2. Wellness market analysis
  6.1.3. Healthcare market analysis
  6.1.4. Smart home market analysis
  6.1.5. Industrial Internet analysis
 6.2. Real competition: Telcos vs Internet giants?
  6.2.1. No real competition on their core businesses for now
  6.2.2. Long-term: the return of the 'dumb pipe' threat for the telcos?
 6.3. What impacts for vertical incumbents?
Tables
Table 1: Car manufacturer strategy regarding module implementation (except for electric car)
Table 2: Main applications in the healthcare industry
Table 3: Vodafone offering for automotive industry
Table 4: Google's IoT offering across different verticals
Table 5: Apple's IoT offering across different verticals
Table 6: Samsung's IoT offering across different verticals
Table 7: Amazon's IoT offering across different verticals
Table 8: Tencent's IoT offering across different verticals

Figures
Figure 1: Connected health, as part of healthcare
Figure 2: Potential performance gains in key sectors
Figure 3: Security, as the major challenge of the Industrial Internet
Figure 4: Key positioning differentiation among carriers in the automotive market
Figure 5: Key positioning differentiation among carriers in the healthcare market
Figure 6: Key positioning differentiation among carriers in the Industrial Internet market
Figure 7: Key positioning differentiation among carriers in the smart home market
Figure 8: Key positioning differentiation among carriers in the wellness market
Figure 9: AT&T end-to-end M2M offer
Figure 10: The new value proposition of share data plan AT&T from August 2015
Figure 11: AT&T financial data
Figure 12: AT&T Remote patient monitoring solution description
Figure 13: AT&T Digital Life service description
Figure 14: AT&T Share plan including connected wearable
Figure 15: TIMEX business model evolution
Figure 16: Mobile share plan accounts and connections, in million, AT&T, Q2 2015
Figure 17: M2X service description
Figure 18: Verizon Wireless IOT solutions
Figure 19: Verizon Wireless 'hum' service
Figure 20: Verizon smart home offering
Figure 21: Technical specs of GizmoGadget watch
Figure 22: Verizon industry-oriented offering
Figure 23: Verizon data management offering
Figure 24: Charges for M2M machine cards and services
Figure 25: China Mobile telematics products
Figure 26: Examples of wearables sold by China Mobile
Figure 27: Smart home products by China Mobile
Figure 28: OneNet – Open cloud platform of China Mobile
Figure 29: Main expertise areas for Orange Healthcare
Figure 30: SMARTVIEW product, from Sorin
Figure 31: Healthcare deployments across the world
Figure 32: Wearable offering on Orange Romania portal
Figure 33: Smart home solution evolution
Figure 34: Orange Datavenue platform
Figure 35: M2M in Vodafone organisation
Figure 36: Global Data Service Platform as Vodafone value proposition
Figure 37: Acquisition of Cobra
Figure 38: Lively device
Figure 39: Internal technical recommendations
Figure 40: The connected camera, Nubo from Vodafone
Figure 41: Accessories page on the Vodafone retail Website
Figure 42: Vodafone partners market in Europe
Figure 43: Description of Intelligent networks segment
Figure 44: myKidio screen
Figure 45: Health measuring and monitoring device from VitaDock
Figure 46: Principle of Qivicon
Figure 47: Deutsche Telekom Qivicon business model
Figure 48: Cloud oriented strategy at Deutsche Telekom
Figure 49: Role of the cloud in the Internet of Things
Figure 50: Deutsche Telekom ecosystem around partner services and platforms
Figure 51: Telefσnica main healthcare applications
Figure 52: Telefσnica Remote Patient Management description
Figure 53: Footprint of M2M World Alliance
Figure 54: Key positioning differentiation among Internet OTT players in the automotive market
Figure 55: Key positioning differentiation among Internet OTT players in the healthcare market
Figure 56: Key positioning differentiation among Internet OTT players in the wellness market
Figure 57: Key positioning differentiation among Internet OTT players in the smart home market
Figure 58: Google revenue breakdown
Figure 59: Waze interface
Figure 60: Brillo description
Figure 61: Apple revenue breakdown
Figure 62: Control with CarPlay: Siri Eyes-free button, touchscreen and knob twist
Figure 63: Johns Hopkins EpiWatch developed on Apple ResearchKit
Figure 64: Hospital MD – an Apple app developed for physicians
Figure 65: Car-Net e-Remote of Volkswagen on Gear S2 smartwatch
Figure 66: SmartThings Open Cloud platform
Figure 67: Simband by Samsung
Figure 68: Amazon revenue breakdown
Figure 69: Amazon Echo technical description
Figure 70: Dash button description
Figure 71: Wink interest with Amazon Echo
Figure 72: Amazon.com page dedicated to wearable products
Figure 73: AWS IoT platform architecture
Figure 74: Tencent revenue breakdown
Figure 75: Health management dialogue of QQ for different wearable devices
Figure 76: Connection App – Smartphone-tethered solution by Tencent
Figure 77: MyCar on Mercedes GLE
Figure 78: Smart home offering powered by WeChat Smart Device Platform
Figure 79: ministration illustration
Figure 80: TOS+ based smartwatch AXON Watch by ZTE
Figure 81: Main telemedicine partners of Tencent
Figure 82: Tencent's glucose meter package
Figure 83: Competition analysis of the automotive market
Figure 84: Competition analysis of the wellness market
Figure 85: Competition analysis of the healthcare market
Figure 86: Competition analysis of the smart home market
Figure 87: Competition analysis of the industrial internet market
• ADAYO
• Adidas
• Airbiquity
• Alibaba
• Allianz
• AllSeen Alliance
• Alphabet
• Alpine Electronics
• Altair
• Amazon
• Amdocs
• Android
• Apple
• Apple HomeKit
• Asics
• AT&T
• Audi
• Autonet Mobile
• Ayla Networks
• Baidu
• Baxter
• Bentley
• BMW
• BMW
• BMW
• BOSCH
• Brita
• Broadcom
• Brother
• BurdaNews
• Burmeier
• China Mobile
• China Mobile IOT
• China Nepstar Chain Drugstore
• China Unicom
• Chrysler
• Cisco
• Cobra
• Comcast
• Daimler
• Deutsche Telekom
• Dexcom
• Diabetacare
• DiDi Taxi
• D-Link
• DOCOMO
• DrugExpress
• Ducati
• Duke University
• DXY
• EE
• Ehaoyao
• EnBW
• Endomondo
• Ericsson
• Etisalat
• Ferrari
• Fitbit
• Ford
• Freescale
• FreshDirect
• Galician Health Service (SERGAS)
• Garmin
• GE
• General Motors
• Generali
• German Red Cross
• Gigaset Elements
• GM
• Google
• Google Thread
• GSMA
• GTI
• Honda
• Honeywell
• Huawei
• Hughes Telematics
• Hyundai
• IBM
• Indra Sistemas
• Industrial Internet Consortium (IIC)
• Industry 4.0
• Intel
• Intel
• IoTivity
• Jaguar
• Jasper
• Jawbone
• Johns Hopkins University
• Kenwood
• Kia
• Kidde
• KPN
• Lamborghini
• Land Rover
• Legrand
• Lenovo
• Leviton
• LG
• LG Uplus
• Limmex
• LoRa
• Lutron
• Lyft
• M2M World Alliance
• Magna International
• MapMyFitness
• Maserati
• medic assist
• Medisana
• Mercedes-Benz
• Michelin
• Microsoft
• Midea
• Ministerio de Sanidad, Servicios Sociales e Igualdad, Espaρa
• MyFitnessPal
• Nest
• Neusoft
• Nike
• Nissan
• Nokia
• NXP
• O2 UK
• Orange
• Panasonic
• Partners HealthCare
• Philips
• Pioneer
• Polar
• Porsche
• Porsche
• PSA Peugeot Citroen
• Qualcomm
• Renault
• RheinEnergie
• Roadrover
• Rogers
• RunKeeper
• Runtastic
• Safran
• Samsung
• Schlage
• SEB
• Sequans
• ShopRite
• SIGFOX
• SimpleCell Networks
• SingTel
• Sixt
• Skyworth
• Sony
• Sorin
• Spanish Red Cross
• Subaru
• Suunto
• TCL
• Telecom Italia
• Telefσnica
• TeliaSonera
• Telstra
• Tencent
• Tesla
• TIMEX
• T-Mobile
• Toyota
• Under Armour
• Vattenfall
• Veolia
• Verizon
• Vimpelcom
• Vinli
• VitaDock
• Vodafone
• Vodafone-Ono
• Volkswagen
• Volvo
• Watson Health
• WeChat
• WeShop
• Whirlpool
• Wink
• Wireless IOT
• Xiaomi
• Xunta de Galicia
• ZhongAn Insurance
• Zigbee
• ZTE
The main connected object markets and player positionings
  Key Verticals
 • Automotive: Connected cars market is already a reality
 • Automotive: Competition on platform and services
 • Healthcare: This promising market still suffers from various barriers
 • Healthcare: Fierce competition, mainly on services
 • Smart home: The market is still subject to many doubts
 • Smart home: Strong competition for data management
 • Wellness: Adoption of wearables and connected objects is hampered by lack of services
 • Wellness: Virtually no competition as telcos practically absent from sector
 • Industrial Internet: Beyond internal optimisation, the market should usher in servicisation
 • Industrial Internet: Practically no competition, given absence of OTTs from sector

Analysis
 • Telco strategies - To go beyond connectivity
 • Telco strategies - Positioning origin in M2M
 • Telco strategies - Telcos also betting on pure IOT connectivity technologies
 • Internet giants strategies - To go beyond its own core business
See full list of publications related to Telecom Strategies



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