Home > Research > Market Reports

Market Reports

IDATE Research's market report programme constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets in the digital economy – the DigiWorld.

Apply for trial access

Our regularly updated research catalog is organized around four areas that cover 10 specific categories. Each of these provides insight into key markets through a comprehensive set of deliverables – datasets, reports and slide decks. Contact us for the complete list of publications and pricing conditions for single studies or packages.

Future Networks Telecom Strategies Media Strategies Internet Economies
Wireline Telecom Players & Markets Television & Video OTT
Connected Objects

Wireless Telecom & Over-The-Top Video Distribution & Devices
Personal Data & Advertising

Cloud & Infrastructure   Digital Entertainement  

Search result(s) : 12/12
Sport content: TV vs. OTT
Market report
more While the latest negotiations for the TV rights to major sports resulted in record prices, and the Euro 2016 football and summer Olympic Games have delivered very strong ratings, this report takes a look at sport content on television, and the Internet's growing weight in providing exposure for sports.

It explores the role that sport plays on television, and the role that television plays in financing sport leagues, as well as the opportunities being opened up by OTT. It takes a look at recent upheavals in the sector, the increased competition created by new sport channels, and the involvement of new players from the telecom and Internet universes.

The report details the strategies that leagues are adopting with respect to the distribution of their content, via broadcasting and OTT, and by Internet companies and telcos. It also examines how broadcasters are reacting to these new real and potential threats.
Lastly, it explores the technical and economic challenges that those providing live premium sport content are having to grapple with, and pinpoints several ways in which broadcasting and OTT can be used to complement one another, and the avenues open to the different types of stakeholder.
World TV & Video Services Markets
more Our TV experts publish half-yearly their TV & Video Services observatory covering 39 countries, 10 regions and world consolidated.
This ongoing monitoring is accompanied by regular analyses and analyst viewpoints of trends, disruptions and industry moves.

This bundle includes two deliverables:
1. A report (ppt format) The state-of-the-art for TV & Video Services: changes in accessing TV, viewing patterns, TV & video revenues and audiovisual value chain. Besides the monitoring of these criteria the study provides you with analyses and viewpoints of our lead TV & video analysts. It draws the audiovisual landscape regarding TV & video services worldwide, going even further in stressing out the regional differences and market specificities.
2. A half-yearly updated dataset (xlsx) Historicals, Estimations & Forecasts up to 2020
- TV and OTT video access modes: Terrestrial, Cable, Satellite, IPTV
- Network digitization
- TV and video consumption: audience and time spent
- Television and video revenues
  . TV revenues: advertising, subscription, public revenues
  . Physical video revenues: DVD/BluRay retail & rental
  . Video on demand revenues: DTR, EST, SVoD, advertising
DigiWorld Yearbook 2016
Market report
more Every year, the DigiWorld Yearbook is awaited by players for its unique summary of the digital economy and its highlighting of key trends. For the release of the 16th edition, our team will spur a debate on the possible future for the key sectors: internet, telecoms and TV!
Market report
more This study aims to identify and describe the key characteristics and challenges of the developing market of pay video-on-demand services by focusing on the United States market and major European markets (Germany, Spain, France, Italy, United Kingdom).

The study comprises three parts:
offering and pricing models of pay video-on-demand services and the means of interaction between the service providers and content rights holders;
marketing and competitive positionings adopted by pay video-on-demand service providers in the markets studied;
growth factors and profitability conditions for transactional video-on-demand and subscription video-on-demand services, focusing on real-world examples of international players and their local competitors.
Connected TV
Market report
more New players, new solutions... the connected TV market continues to evolve against a backdrop of consolidation for on-demand TV services and the never-ending enhancement of available products.
Our new report on the connected TV market presents readers with the latest industry trends and explores the initiatives being taken by CE, TV and Internet sector players. It also delivers a detailed SWOT analysis for each type of stakeholder, and concludes with three market scenarios for 2025, complete with figures on market value, and a breakdown of screen time by type of device depending on which sector dominates the future ecosystem.
TV in the Digital Single Market
Market report
more The Digital Single Market, or DSM is one of the European Commission's (EC) ten priority projects.
This report intends to:
• review the European Commission's strategy for the DSM and analyze the debates around the major challenges that this strategic project raises for the European audiovisual sector;
• evaluate the potential effects of a change to the European regulatory framework on players in the audiovisual sector value chain;
• propose scenarios for possible changes to the regulation of the European audiovisual sector and examine their impacts on the various categories of players concerned
Future TV: 2025
Market report
more The TV market is shaken to its very core, profound changes will happen between now and 2025. There will be – and already are– disruptions with important impacts on the audiovisual landscape.
Our new prospective report provides a snapshot of the most likely disruptions in TV content distribution up to 2025 as well as in user behaviour. It analyses how the industry’s structure is changing and then presents in detail the long-term options available to market players. Lastly the study also offers complete market figures up to 2025 for both retained scenarios.
Audiovisual industry going global
Market report
more The audiovisual market has always been a traditionally multinational industry. Within the industry, content production, publishing and distribution activities have highly varying levels of internationalisation. There has been a marked escalation of transnational mergers over the recent period, indicating a new phase in globalisation of the industry.
There is now pressure coming from two main angles: producers are faced with constantly increasing production costs, and distributors are faced with continually high CAPEX levels and new competition from OTT players. European service publishers have to reinvent their strategies in this new globalised context, which is dominated by North American players.
This report aims to:
• establish the current state of globalisation and industry restructuring in the audiovisual sector by studying the corporate strategies of a selection of major players from the production, publishing and distribution segments
• assess the impact of globalisation on European players in the audiovisual sector by focusing on TV channels and networks
• describe the various coping strategies being pursued by these players.
Netflix in Europe
Market report
more As Netflix takes an important step in its international expansion strategy with almost simultaneous launches in six European countries, including Germany and France, this report examines the North American giant's prospects for success in its deployment strategy.

It is based on an in-depth study of four European markets with varied profiles, namely Germany, France, the Netherlands and the United Kingdom.

By comparing the major features of the audiovisual sector, analysing the main SVOD services on offer in these countries (national and North American), and identifying the strategies adopted by these services, the study reveals the key factors that are likely to promote or impede the development of Netflix in Europe. It also provides forecasts for penetration of the service and its competitors in the four markets covered.
TV and new video services
Market report
more This report takes a look at changes in consumer habits, especially those of the youngest generations of viewers, and their impact on the video market.
It examines the rapid progress made by OTT offers and how they affect user behaviour and video industry players' strategies.
It also explores some of the strategies the various market players are using to attract new subscribers and stem potential losses.
Rightholders turn OTT
Market report
more This report spotlights premium content right holders' strategies to tap the new internet territories. It provides a benchmark of OTT services launched by major rightholders. The study also provides the analyses and conclusions on these OTT strategies in highlighting their drivers and hurdles: technology, regulation, consumption patterns. Finally, it addresses the question of viability of an exclusive OTT strategy for Sport, Cinema & TV series right holders.
Telcos TV Strategies
Market report
more Telcos’ TV services are currently enjoying one of the highest rates of growth in the marketplace. Initially a source of distinction between ISPs, TV has become a central part of telcos’ marketing and growth strategies. This report takes a detailed look at the marketing strategies that telcos use when marketing their TV services, and at their growing prominence in a TV market in the throes of major upheavals.



Commercial Contact
P: +33 (0)467 144 404
F: +33 (0)467 144 400
Register to our newsletter