Market Reports
IDATE Research's market report programme constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets: Telecom, Internet and Media. The 2013 catalog is organized around four areas that cover ten monitoring services. Each of these provides insight into key markets through a comprehensive set of in-depth reports, status reports, notes and regularly updated databases. | Future Networks | Telecom Strategies | Media Strategies | Smart Living | | Fixed Broadband | Telco Economics | Television & Over-The-Top | Smart cities | | Mobile Broadband | Telecom & Over-The-Top | Video Game & Digital Entertainment | Smart Home | | Satellite | | Cloud & Infrastructure | Search result(s) : 25/32
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Changes in the TV landscape and in viewing habits are starting to chip away at strongholds in the TV advertising market, and we are starting to see the first signs of exhaustion. But live television still has a number of major assets, especially in terms of coverage and exposure, while also investing heavily in the web which is attracting more and more viewers and advertisers, but where the advertising rules are not the same.
Drawing on a comparison of how live TV and OTT services perform in the realm of advertising, this insight examines classic TV’s strengths and weaknesses when competing with online fare.
This insight is part of our TV & New Video services watch which covers:
- Half-yearly updated datasets
- Half-yearly updated status reports
- Quarterly market insights
- Direct access to lead media analysts |
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After repeated failures, version 3 of Google TV is likely to enjoy greater success than its predecessors, and new partnerships could spell Google's success in the connected TV market. In addition to this new interface, Google boasts certain lesser-know assets which, when put together, could enable the company to eventually carve itself a central position in the connected TV market.
This insight provides a segment by segment analysis of Google’s positioning and prospects in this emerging market.
This insight is part of our Connected TV Distribution Watch which includes:
- a half-yearly updated Database (March & September 2013)
- a half-yearly Status Report (March & September 2013)
- Three insights on the sector key issues (focus on a specific market, latest trends analysis, offers and key player benchmark). |
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The World Connected TV market database provides national market data and forecasts up to 2017 for OTT video and pay video services on connected TV sets, along with key figures for connectable devices and platform providers.
The delivery includes an update in September 2013.
This database is part of our Connected TV Distribution Watch which includes:
- a half-yearly updated Database (March & September 2013)
- a half-yearly Status Report (March & September 2013)
- Three insights on the sector key issues (focus on a specific market, latest trends analysis, offers and key player benchmark). |
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This report analyses the Connected TV chain and details the impacts of this new environment per segment:
audiovisual content, services programming and packaging, distribution solutions, platforms and devices. It also examines the positioning and strategies of the major Connected TV players.
This report is part of our Connected TV Distribution Watch which includes:
- a half-yearly updated Database (March & September 2013)
- a half-yearly Status Report (March & September 2013)
- Three insights on the sector key issues (focus on a specific market, latest trends analysis, offers and key player benchmark). |
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This insight offers an overview of the pay TV market in the main European countries and in the United States.
It describes the different models of subscription-based video on demand offerings (SVoD): supply-side strategies and description of main players’ services.
It lastly analyses the SVoD services developments compared to the pay TV global market.
This insight is part of our ongoing monitoring Television & New Video Services Watch. |
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This report provides readers with a detailed look at a sector on the precipice of unprecedented upheaval. It reveals the chief forces driving the industry’s growth and transformation – exploring key market trends and supplying volume and revenue forecasts up to 2017. |
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A unique database devoted to Connected TV, featuring half-yearly updated national market data and forecasts for OTT video and pay video services on connected TV sets, along with key figures for connectable devices and platform providers – drawing on our continuous tracking of convergence between traditional market players, Internet Giants, service providers and equipment manufacturers.
Contact us for a free demo. |
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With a television and video access market in profound transformation and practices that are still evolving, traditional television players face unprecedented instability.
To address these questions, this study explores the key issues of the cord-cutting phenomenon. To do so, it presents a detailed analysis of the North American market, the world's most advanced, so that lessons can be drawn for Europe. |
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In 2012, new video services account for EURO 7 billion of the world video market, which represents 3% of global video revenues.
This report looks at the developments, key trends and disruptive items in the TV and video sectors, and presents IDATE's vision of what the market will look like by 2020.
It presents the market assessment for 2011 and offers forecasts and statistics for future years. |
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This report proposes an international benchmark
for DTT rollout and
Analogue Switch-Off (ASO) practices and also
presents guidelines
for the ASO.
It addresses the issues and prospects of the
(Second) Digital Dividend
and details business models for the overall process of transition to digital,
including three country
cases in the low- to mid-GDP/pop range. |
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This latest IDATE insight highlights the different kind of partnerships within the connected TV market. The Insight is part of our watch service "World Connected TV Market" - 2012 edition. Each month IDATE analyzes the latest industry moves and provides the key elements for this booming market - key issues, upcoming and existing trends, changes in the distribution chain, data and forecasts for service revenues and connectable devices as well as detailed profilesfor the ten most important connected TV players. |
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This study analyses the service offerings and the various connected TV interface models.
It examines the positioning and strategies of the major players of connected TV.
It also provides forecastsfor the market of OTT video services on TV by 2016 in the majorcountries and internationally. |
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IDATE observes & analyzes regularly the latest industry moves and provides the key elements for this booming Connected TV market - key issues, upcoming and existing trends, changes in the distribution chain, data and forecasts for service revenues, connectable devices and key players. |
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Hybrid TV is now a reality, and gaining momentum. The appetite for OTT video content, reinforced by the development of connected TV solutions further exacerbates this phenomenon. This study aims to position the hybrid solutions in this new context and to measure their impact on the "big" TV markets. |
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Telcos’ TV services are currently enjoying one of the highest rates of growth in the marketplace. Initially a source of distinction between ISPs, TV has become a central part of telcos’ marketing and growth strategies. This report takes a detailed look at the marketing strategies that telcos use when marketing their TV services, and at their growing prominence in a TV market in the throes of major upheavals. |
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This study spotlights both the online consumer and video delivery market with a segmentation of key services and key metrics on usage. It analyzes revenue models (ad, pay, freemium, bundling) and proposes key player and event case studies. It assesses the key technology for online video delivery (including CDN) and presents the main solutions regarding platforms, protocols and delivery solutions. It identifies the key drivers and provides forecasts |
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This report analyzes the major innovations operating in the television industry. By comparing existing offerings and those in development, it elucidates the positioning strategies of traditional and upstart players and gives a glimpse of the key services of tomorrow. |
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This report examines the mobile video market and its different business models, technologies and devices. It offers readers an analysis of consumption, the market’s segmentation and its development up to 2015, along with key data on the players and market sales which are forecast to reach €12.6 billion in 2015. |
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This IDATE report looks at the latest developments and major trends in television markets, as much in terms of satellite’s prominence as a broadcasting mode in national TV markets, as the strategies employed by the broadcast networks and pay-TV services, especially with respect to their 3D offers, and provides an analysis of how this affects the satellite industry. |
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Drawing on a large body of case studies, this report analyses TV channels’ positioning strategies at a time when the variety of potential viewing screens, both fixed and mobile, is increasing steadily. Now become mainstay devices, these new screens are offering TV networks an opportunity to reuse their content and to offer new or derivative content while keeping up with viewers’ changing habits. |
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Social networks appear as new video content distribution and promotion channels and provide also innovative community-based solutions to both TV channels and online video services. An analysis of the main trends of social video highlighting how social networks have become powerful partners for both traditional and new audiovisual players. |
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The relationship between IPTV and FTTx is at the heart of this report which explores operators’ key strategies through a detailed examination of their offerings. An analysis of existing technologies, combined with national market conditions allows us to understand the motives behind innovative solutions and the respective issues inherent in the development of IPTV services and FTTx networks. |
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IDATE continues to innovate by offering up an analysis of IT consumption trends in a report that includes a review of the latest developments in communications, the Internet and media, along with a forward-looking analysis in the form of development scenarios and identification of the key innovations to watch in 2010. |
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| 3D Video |
In-depth market report |
25/09/2009 |
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Currently attracting a great deal of attention, 3D video is a market that is emerging as a driving force behind innovation and growth for TV and film industry players. This report provides a complete inventory of the current state of the market – presenting technical solutions, trials that are underway and pioneer commercial developments. It also offers 3D rollout scenarios up to 2015. |
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| Pay TV |
In-depth market report |
03/08/2009 |
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This study analyzes where Pay TV stands in Europe and the key factors currently transforming the market. The report provides a detailed presentation of the service offering by country and what strategies the leading Pay TV channels and groups are following to adapt to a rapidly evolving market. Based on precise evaluations of each market, we make forecasts for 2013 by zone and by country. |
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