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Market Reports

IDATE Research's market report programme constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets in the digital economy – the DigiWorld.

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Our research catalog is organized around four areas that cover 12 specific categories. Each of these provides insight into key markets through a comprehensive set of deliverables – datasets, reports and slide decks. Contact us for the complete list of publications and pricing conditions for single studies or packages.

Future NetworksTelecom StrategiesMedia StrategiesDigital Living
WirelineTelecom Players & MarketsTelevision & Over-The-TopConnected Economy
WirelessTelecom & Over-The-TopVideo Distribution & CEPersonal Data & Advertising
Spectrum Digital Entertainement
Satellite
Cloud & Infrastructure  


Search result(s) : 10/10
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World TV & Video Services Markets
Dataset+Report
24/07/2014
more Our TV experts publish half-yearly their TV & Video Services observatory, covering 37 countries, 10 regions and world consolidated. This ongoing monitoring is accompanied by regular analyses and analyst viewpoints of trends, disruptions and industry moves.
more
Rightholders turn OTT
Market report
14/04/2014
more This report spotlights premium content right holders' strategies to tap the new internet territories. It provides a benchmark of OTT services launched by major rightholders. The study also provides the analyses and conclusions on these OTT strategies in highlighting their drivers and hurdles: technology, regulation, consumption patterns. Finally, it addresses the question of viability of an exclusive OTT strategy for Sport, Cinema & TV series right holders.
more
World TV & New Video Services Markets
Dataset+Report
30/12/2013
more A half-yearly updated database covering:
Consumption, Access and Revenue , with data and forecasts for 2010-2018

A half-yearly updated Status report presenting IDATE's regularly updated vision of developments in the linear TV and Video markets in the largest global economies up to 2018:
-TV and OTT video access modes: Terrestrial, Cable, Satellite, IPTV, fixed and mobile Internet
-Network digitization
-TV and video consumption: audience and time spent
-Television and video revenues: TV revenues: advertising, subscription, public revenues - Physical video revenues - Video on demand revenues
more
Physical Video vs. VOD
Market report
28/11/2013
more Although videogram sales and rentals markets have been in steady decline since the mid-2000s, their most obvious successor — transactional video on demand — does not yet reign supreme. This can be put down to a bewildering array of offerings and different consumption patterns in the physical and online worlds, but also because of increasing head-on competition with other video content distribution channels, especially in the film and TV series segments. This insight presents an in-depth look at the current state of the physical video and transactional video on demand markets worldwide, and analyses the following fundamental issues: value destruction attributable to the dematerialization of video; value sharing between content rights holders, publishers and distributors; and the evolution of DRM towards a model unifying physical media and digital copies.

This insight is part of our TV & New Video services watch which covers:
- Half-yearly updated datasets
- Half-yearly updated status reports
- Quarterly market insights
- Direct access to lead media analysts
more
Future TV 2025
Market report
18/09/2013
more This report analyses the evolution, key trends and breakthroughs of the TV and video sector and sets out IDATE's vision of the market landscape in 2025.
It analyses the new uses and the major shifts within the audiovisual industry and then provides readers with a long-term vision for the role of the different kind of players. It contains quantitative market data – United States, Japan, France, Italy, Spain, United Kingdom - for 2013 and gives you detailed forward analyses of the years to come: : «Music industry syndrome », Business as usual », « Best of both worlds ».
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more Changes in the TV landscape and in viewing habits are starting to chip away at strongholds in the TV advertising market, and we are starting to see the first signs of exhaustion. But live television still has a number of major assets, especially in terms of coverage and exposure, while also investing heavily in the web which is attracting more and more viewers and advertisers, but where the advertising rules are not the same.
Drawing on a comparison of how live TV and OTT services perform in the realm of advertising, this insight examines classic TV’s strengths and weaknesses when competing with online fare.

This insight is part of our TV & New Video services watch which covers:
- Half-yearly updated datasets
- Half-yearly updated status reports
- Quarterly market insights
- Direct access to lead media analysts
more
Pay-TV vs SVoD
Market report
11/03/2013
more This insight offers an overview of the pay TV market in the main European countries and in the United States. It describes the different models of subscription-based video on demand offerings (SVoD): supply-side strategies and description of main players’ services. It lastly analyses the SVoD services developments compared to the pay TV global market.

This insight is part of our ongoing monitoring Television & New Video Services Watch.
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Cord-cutting
Market report
30/11/2012
more With a television and video access market in profound transformation and practices that are still evolving, traditional television players face unprecedented instability. To address these questions, this study explores the key issues of the cord-cutting phenomenon. To do so, it presents a detailed analysis of the North American market, the world's most advanced, so that lessons can be drawn for Europe.
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Hybrid TV Prospects
Market report
15/12/2011
more Hybrid TV is now a reality, and gaining momentum. The appetite for OTT video content, reinforced by the development of connected TV solutions further exacerbates this phenomenon. This study aims to position the hybrid solutions in this new context and to measure their impact on the "big" TV markets.
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Telcos TV Strategies
Market report
30/11/2011
more Telcos’ TV services are currently enjoying one of the highest rates of growth in the marketplace. Initially a source of distinction between ISPs, TV has become a central part of telcos’ marketing and growth strategies. This report takes a detailed look at the marketing strategies that telcos use when marketing their TV services, and at their growing prominence in a TV market in the throes of major upheavals.
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