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Market Reports

IDATE Research's market report programme constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets in the digital economy – the DigiWorld.

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Our brand-new 2015 research catalog is organized around four areas that cover 10 specific categories. Each of these provides insight into key markets through a comprehensive set of deliverables – datasets, reports and slide decks. Contact us for the complete list of publications and pricing conditions for single studies or packages.

Future Networks Telecom Strategies Media Strategies Internet Economies
Wireline Telecom Players & Markets Television & Video OTT
Connected Objects

Wireless Telecom & Over-The-Top Video Distribution & Devices
Personal Data & Advertising

Cloud & Infrastructure   Digital Entertainement  

Search result(s) : 17/17
World OTT markets
more This yearly observatory – report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2019.
• Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital (music and books) and online gaming
• The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
• 4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA
• The total telco services market is also provided as a means of comparison with the OTT services market

Case studies of the principal Internet players (Amazon, Apple, Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such sharing economy players (Airbnb/Uber) and impacts on regulation, and a look at players’ financials. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE’s perspectives and outlook.
DigiWorld Yearbook 2015
Market report
more Over the past 15 years, the DigiWorld Yearbook has become IDATE's flagship report, with an annual analysis of the recent developments shaping the telecoms, Internet and media markets, identifying major global trends and outlining scenarios of what lies ahead.
The mission of the Yearbook has expanded as digital technologies take on their central role in transforming various sectors including connected cars, financial and insurance services, healthcare, retail trade and the collaborative economy.
OTT Regulation
Market report
more Over the last decade a completely new economy has evolved based on the Internet and OTT players. While this had until recently been actively encouraged to galvanise the economy, there is now simply too much revenue involved for the players not to receive regulatory intervention.
This report looks into such OTT regulatory landscape in the key areas of net neutrality, competition, tax optimization, privacy, and copyrights; the key stakes in each area and how regulation is rolling out (or not) in various leading nations.

Main countries covered include Australia, Canada, Germany, France, Spain, Italy, Japan, South Korea, Netherlands, UK and USA, with India, Taiwan and New Zealand also covered depending on the topic. The European Union as a whole is also covered.
Communication Services
Market report
more This report provides an in-depth analysis of the OTT communications market, both through figures and forecasts of market value (global, EU28, APAC and US), and through strategic analyses of the major players concerned. The VoIP market (such as Skype), the IP messaging market (such as WhatsApp), and a portion of the social networking advertising market (such as Facebook) make up the OTT communication market, and the dynamics of each of these market segments are examined.
The various business models that have appeared, and the recent trends of acquisitions in the market are also analysed.
One of the key analyses in this report is the comparison with the telco communication market. The myth of OTTs taking away telco revenues is scrutinised, together with the effectiveness of the responses available to telcos.

Main players mentioned in the report:
OTT players: Google, Facebook, Apple, Microsoft, Skype, WhatsApp, WeChat, LINE, Kakao Talk, Viber, Tango, Rakuten, Alibaba
Telcos: Orange, Telefónica, AT&T, Deutsche Telekom, TIM Brazil, Swisscom, Verizon, Vodafone
Telcos and Digital Services Strategies
Market report
more This report analyses the key opportunities in digital services for telcos, with a focus on 5 major sub-segments (M2M, cloud, video/digital content, financial services and advertising/analytics).
For each key digital market, the report identifies the market dynamics, the telco initiatives through an extensive benchmark provided as an appendix of 80 pages and the main opportunities for telcos.
The report also provides quantitative estimates and forecasts of revenues for telcos on those 5 markets and on a few other additional markets.
OTT Video
Market report
more This report analyses the choices that telcos are having to make in the arena of video, taking into consideration the costs tied to the ongoing traffic surge and the need for optimisation. It explores opportunities in the retail market , with the sale of managed services (chiefly VoD and SVoD to a lesser extent), and in the wholesale market, through the deployment of CDN solutions and access networks (telco CDN). The report includes case studies on OTT players' and telcos' video strategies.
The Future Internet in 2025
Market report
more This report presents a detailed perspective of potential futures for the Internet services market by 2025, with their impacts on the adjacent ICT market of devices, telecom and software and on non-ICT, vertical markets.

By using assumptions regarding openness of ecosystems and personal data, it assesses the major disruptive trends around technology, usage, business models and regulations, to determine the greatest uncertainties that will shape perceptions in 2025. Four major scenarios – platform wars, low-cost islands, open innovation and 'pay per trust' – are identified and quantified, with breakdowns by business model (advertising, one-off payment, unlimited subscriptions and commission on sales) and by service (cloud, video, social, search, mobile, e-commerce, communications, RTB and digital content).
Mobile and online payment
Market report
more This report gives an overview of the mobile and online payment market.
It provides the main figures for each market segment (in-store payment, carrier billing, remote online payment).
The latest market trends are analyzed, as well as the position and evolution of the main players (especially telcos and Internet players).
Net Neutrality
Market report
more This report provides an in-depth benchmark of 12 major countries regarding the Net Neutrality debate, taking into account discrimination practices, state of regulatory and political debate, stakeholders positions and provides analysis of case studies.
Big Data for Telcos
Market report
more This report is dedicated to the analysis of Big Data opportunities for telecom operators: - What applications can be developed with telcos data? - What kind of new revenues can be generated? - What cost savings can be done thanks to Big Data techniques? Our study provides business cases for each application of analytics that can be done by telcos, for internal and external purposes. Specific figures are provided to estimate the financial benefits of each big data application on the global telecom services market and the report especially ranks the most valuable opportunities for telcos.
Mobile Advertising - Report & Database
more This report analyses the current development of the mobile advertising market. It includes market figures for the period 2008 to 2017, including revenue per user and fixed advertising / paid mobile app market figures for comparative syntheses. The report answers the question of whether mobile advertising should be considered as an extension of the fixed or a distinct new market, and the impacts of mobile in-app ads which are unique to mobile advertising. The ecosystem, key players and new initiatives of telcos are also examined.
Cloud Markets
Market report
more This market insight – dedicated to the analysis of cloud markets and the resulting business opportunities for telecom operators – spotlights the main concepts of cloud computing and then provides for each cloud market – Personal Cloud, IaaS, PaaS, SaaS – its respective size, structure and key trends. It also benchmarks the involved players – OTT players and telecom operators – and proposes a concept for 3-sided business models to monetize cloud-related services efficiently.
OTT Video Distribution
Market report
more This report analyses how online video markets will develop, and the potential for online delivery services. It explores how:
• Online video is becoming mainstream
• Sustainable ad-funded and pay services are finding their way to the Open Internet
• Content delivery services play a key role in achieving QoS over the Internet
• The major players are positioning themselves in the B2C and B2B online video markets
Future of Communication 2020
more Communication being ubiquitious and IP-based solutions taking increasingly a bigger part in it, this market still remains essential despite decreasing revenues. This report provides analyses on quantitative changes until 2020, in terms of usages and revenues. It also describes the latest trends, the re-positioning of telcos in an OTT world.
Mobile LBS
more Mobile LBS has now expanded from traditional maps and navigation services to social networking in the form of check-ins. For 2017 in the EU27, mobile LBS penetration of mobile subscribers will reach 35% - or 255 million users - generating revenues of 1.3 billion EUR from apps and advertising. This report provides detailed information about: the market structure, data & forecasts 2010-2017, competition structure and market trends.
Apps and the Mobile Internet
more Mobile Internet is here and geared for growth, despite the global recession. For 2016 the worldwide penetration rate of Mobile Internet will reach 34.7% - or 2.89 billion users - generating service revenues (apps and advertising) of 43.3 billion EUR. This report provides detailed information about market's structure, data & forecasts 2008-2016, player profiles and strategies. It also spotlights the current and upcoming trends and the different kinds of mobile Internet usages.
Mobile VoIP
Market report
more This study looks at the changing landscape of the mobile VoIP market; the main over the top players, the new entrants together with what they bring, and how the operators are reacting. The technical challenges are assessed, and an analysis as to the level of threat mobile VoIP brings to operator revenues is made. It concludes with a scenario for the development of this emerging market.



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