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Market Reports

IDATE's market report programme for 2012 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

5 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database
  • World Market Reports - Internet, TV, Telecom Services & Video Games market survey
  • Innovation Reports - indepth analysis of key innovations
  • Future Reports - prospective studies for scenarios in 2020
  • Watch Services - IDATE continuous services


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    more This report identifies the major changes currently taking place in the TV broadcasting market which, over time, risk eroding satellite’s share of the market. Such erosion will occur either through mounting competition from terrestrial technologies or via the emergence of new TV viewing habits, which are likely to call into question the traditional model of mass television broadcasting in the long term. Based on an analysis of the main issues at stake in the TV broadcasting market, the report identifies the main areas in which satellite can further expand and claims which market positions hold the greatest long-term potential in the different geographical zones targeted. Five-year market forecasts on the satellite capacity required to broadcast TV over the zone are also provided.
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    more The various segments of the music market are evolving under the impact of the shift to digital formats. This study analyzes the various online music distribution models and the associated pricing and business models using case studies. It describes the evolution in the music industry, both upstream (creating and producing music) and downstream (distribution, tie-in merchandise, live performances), and establishes the conditions for a new economic equilibrium. Finally, a five-year market forecast is provided
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    In-Game Advertising
    Market & Data Reports
    20/11/2009
    more In-Game Advertising, or IGA, is a fast-growing market that is expected to increase from 716 million euros globally in 2009 to 1.4 billion euros in 2013. This report, which provides a detailed view of how the market is structured and the strategies being employed by the players, sheds new light on the market’s promising outlook, its inherent challenges and the medium-term growth levers.
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    Pay TV
    Market & Data Reports
    03/08/2009
    more This study analyzes where Pay TV stands in Europe and the key factors currently transforming the market. The report provides a detailed presentation of the service offering by country and what strategies the leading Pay TV channels and groups are following to adapt to a rapidly evolving market. Based on precise evaluations of each market, we make forecasts for 2013 by zone and by country.
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    New Communication Trends - Use-IT Europe Survey
    Market & Data Reports
    01/01/2009
    more The objective on this report is to identify new mobile consumption patterns amongst early adopters, and to predict the degree to which these new behaviour patterns will spread to the mass market. Based on a survey of young early adopters in Europe, this report examines the different communication methods being used, and the associated trade-offs, as well as the most popular types of application and pastimes.
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    The Market for Web Radio
    Market & Data Reports
    15/01/2009
    more Online audio services are expected to achieve revenue of EUR2.1 billion in 2012 to account for 10% of the total audio services market. This study examines the various distribution modes, tools and technologies associated with Web radio. It reviews the strategies pursued by key players and also the dynamics of audience and advertising growth in the market.
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    Video Game App Stores
    Market & Data Reports
    30/07/2010
    more The App store phenomenon, which is radically altering the way digital content is sold and consumed, has already had a tremendous impact on the video game industry. This report examines the current status of app stores as they relate to the gaming sector, measures their impact on value chains, analyses the main medium-term issues for the industry and provides electronic sales estimates for all market segments.
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    E-Book
    Market & Data Reports
    20/09/2011
    more This report takes an in-depth look at the e-book market, and provides industry figures for 2008 to 2015. It breaks down the new digital value chain, identifies stakeholder strategies through some 20 case studies, details their business models and analyses the core technical issues (formats and portability, DRM, electronic ink, etc.).
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    The Sustainable City & ICT
    Innovation Reports
    01/01/2009
    more In light of the central challenges and issues that cities are currently facing, this report examines the role that ICT can play in the development of the sustainable city. The analysis draws on examples of eco-Towns, digital cities and high-tech cities. The report identifies new ICT services that apply to the major urban functions and analyses the positioning of the main players.
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    Web 2.0 and Social Networking
    Innovation Reports
    15/08/2008
    more This report provides analysis of the recent outstanding phenomena on the web, namely video sharing and social networks whose community aspects are spreading to most corners of the Internet, well beyond the confines of Web 2.0. It provides details on current usage levels, key Web 1.0 and 2.0 player strategies, pioneer initiatives to monetise the community and the development of a new paradigm, based on the social graph and interoperability tools, which will likely have an impact on Internet services across the board.
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    Content exchange and piracy
    Innovation Reports
    11/01/2008
    more Content exchange online is evolving profoundly. P2P solutions are constantly being perfected. New platforms, such as news groups, stock & share platforms and video sharing sites, are developing at a rapid pace and private solutions, such as closed communities and the use of instant messaging, are now becoming more available. IDATE’s report presents the value-added chain of content exchange on the Internet, technical innovations and key players, based on a number of case studies. It offers components for measuring piracy and sets out the main tools for countering illegal exchange.
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    TV channel strategies on Internet
    Innovation Reports
    11/01/2008
    more Faced with a slowing growth rate of ad revenue for the small screen and the rising popularity of off-the-grid viewing, TV channel operators are working to forge themselves a position on the web to take advantage of the huge increase in advertising investments in this medium. Capitalising on the strength of their media brands, broadcasters are offering new TV services online. This “new media” strategy, which is being deployed by TV channels across the board in North America and Europe, is forcing changes in media chronology, new business models and a change in the TV broadcaster and aggregator businesses – moving from the delivery of a push type TV service to the distribution of programmes in pull mode, while working to create a more personalised and interactive relationship with viewers.
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    e-Commerce
    Innovation Reports
    15/01/2009
    more The e-Commerce market is enjoying double-digit growth, sustained by the ever-growing number of Internet users, their increased familiarity with online shopping and by attractive offers. This report provides an in-depth examination of e-tailers’ business models, of the challenges and innovations in the e-Commerce sector, along with an analysis of opportunities for operators.
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    e-Paper
    Innovation Reports
    15/10/2009
    more The applications of e-paper cover a wide range of technologies and uses, some of which are already a reality. Through very precise analysis conducted worldwide, and based on an inventory of products and a large selection of case studies, this reports helps measure the stakes that e-paper represents for a number of sectors.
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    Use-IT Trend Book
    Innovation Reports
    11/12/2009
    more IDATE continues to innovate by offering up an analysis of IT consumption trends in a report that includes a review of the latest developments in communications, the Internet and media, along with a forward-looking analysis in the form of development scenarios and identification of the key innovations to watch in 2010.
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    Social Video
    Innovation Reports
    01/05/2010
    more Social networks appear as new video content distribution and promotion channels and provide also innovative community-based solutions to both TV channels and online video services. An analysis of the main trends of social video highlighting how social networks have become powerful partners for both traditional and new audiovisual players.
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    Mobile Innovation in Japan
    Innovation Reports
    09/03/2010
    more For the past 10 years, Japan has seen a wave of mobile innovation, yet these innovations are rarely replicated globally. This report investigates the key innovations, the unique ecosystem behind them, and the future of Japan’s closed innovation paradigm.
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    TV channels' quadruple screen strategies
    Innovation Reports
    05/07/2010
    more Drawing on a large body of case studies, this report analyses TV channels’ positioning strategies at a time when the variety of potential viewing screens, both fixed and mobile, is increasing steadily. Now become mainstay devices, these new screens are offering TV networks an opportunity to reuse their content and to offer new or derivative content while keeping up with viewers’ changing habits.
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    Serious Gaming
    Innovation Reports
    08/11/2011
    more This study examines the various market segments of Serious Gaming based on detailed case studies and a systematic presentation of the corresponding technologies, practices and know-how, while emphasising on the key stages of the design, development and dissemination phases. It also provides technology and business prospects for each market segment
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    The Future Web
    Future Reports
    16/07/2010
    more The web is now a major part of consumer daily activities and is radically altering usages. It is also a major market on its own, with revenues coming from online advertising and e-commerce. But the future web could reach a different order of magnitude with the advanced exploitation of data. This report examines the current status of the web, the upcoming disruptive trends and their impacts for the whole ecosystem.
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    World Connected TV Market
    Market Insights
    18/04/2012
    more This latest IDATE insight highlights the different kind of partnerships within the connected TV market. The Insight is part of our watch service "World Connected TV Market" - 2012 edition. Each month IDATE analyzes the latest industry moves and provides the key elements for this booming market - key issues, upcoming and existing trends, changes in the distribution chain, data and forecasts for service revenues and connectable devices as well as detailed profilesfor the ten most important connected TV players.
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