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FTTx Monetization

Market report - 27/11/2014 FTTx Monetization

Markets, Technologies & Supply-side strategies

The tremendous cost of new gen access networks makes monetizing them a crucial issue. Ultrafast-boradband (UFB) access providers' supply-side strategies are aimed at ensuring enough customers who will upgrade to a UFB service in order to generate substantial income.



This report addresses the following key questions:
• What are the levels of current UFB ARPUs and how could there evolve in the 5 coming years?
• How to justify possible differences from one country to another?
• What are some of the most likely development scenarios for the ultra-fast broadband market?
• What are the main criteria to take into consideration?

IDATE also provides UFB market estimates for 2013 and up to 2018.



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M14546MR ukPDF 42 3000 Euros
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M14546MRfrPDF 42 3000 Euros
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1. Executive Summary

2. Methodology
 2.1. General methodology of IDATE's reports
 2.2. Market assessment and forecasts

 2.2.1. Countries and companies covered
 2.2.2. Market assessment methodology

3. Global ultra-fast access market and trends up to 2018
 3.1. Ultra-fast access market status by technology and volume at the end of 2013
 3.2. Ultra-fast access ARPU growth

 3.2.1. How will ISPs' positioning evolve?
 3.2.2. National ARPU growth paths
 3.3. Ultra-fast access market revenue in 2013 and forecasts up to 2018
 3.3.1. The global ultra-fast access market forecast to grow by 76% over the next five years
 3.3.2. North America by far the biggest ultra-fast access market in 2013
 3.3.3. Ultra-fast access increasing its share of the broadband market in all corners of the globe
 3.4. Detailed national market data
 3.4.1. North America
 3.4.2. Asia-Pacific
 3.4.3. Europe

4. Ultra-fast broadband plans

 4.1. Ultra-fast access supply-side strategies: adds vs. upgrades
 4.1.1. Model No. 1: Plans designed to attract new customers
 4.1.2. Model No. 2: Upgrade plans
 4.2. Summary
 4.2.1. What the players hope to achieve
 4.2.2. Marketing strategies
Tables
Table 1: Risks and advantages for FTTx market players for each scenario
Table 2: National trends up to 2018
Table 3: UFB market value, by region, 2013-2018
Table 4: Comparison of triple play bundles aimed at new customers
Table 5: Orange triple play bundles: BB vs. UFB
Table 6: Main strategic objectives attached to UFB plans
Table 7: Comparison of a selection of ISPs' BB and UFB plans

Figures
Figure 1: UFB market growth and regional split from 2013 to 2018
Figure 2: Number of FTTH/B customers worldwide and regional split, at the end of 2013
Figure 3: Geographical breakdown of ultra-fast access architectures worldwide, at the end of 2013
Figure 4: Scenario, ARPU and offering model: trends per country up to 2018
Figure 5: UFB market and subscriber growth by region, 2013-2018
Figure 6: Regional breakdown of the ultra-fast access market, 2013-2018
Figure 7: Regional breakdown of ultra-fast access subscribers, 2013-2018
Figure 8: Ultra-fast broadband's share of the broadband market in the EU-28, in 2013 and 2018, in subscriber numbers and market revenue
Figure 9: Ultra-fast broadband's share of the broadband market in North America, in 2013 and 2018, in number of subscribers and market revenue
Figure 10: Ultra-fast broadband's share of the broadband market in Asia-Pacific, in 2013 and 2018, in number of subscribers and market revenue
Figure 11: Verizon's new customer information form
Figure 12: Comcast Internet plans
Figure 13: Range of broadband and superfast speeds attached to new customer plans
Figure 14: The MyRepublic 1 Gbps plan
Figure 15: The Ono TV plan, available to broadband and ultra-fast broadband customers
Figure 16: Deutsche Telekom ultra-fast access bundle
Figure 17: Orange: choosing Internet access according to network architecture
Figure 18: A selection of Telefónica plans
Figure 19: Product description for Free's Freebox Revolution
Figure 20: Swisscom broadband and ultra-fast broadband triple play bundles
Figure 21: Benchmark for Internet options in Triple Play services (Broadband vs Superfast Broadband)
Figure 22: Benchmark for TV options in Triple Play services (Broadband vs Superfast Broadband)
Figure 23: Monthly cost for Triple Play services (Broadband vs Superfast Broadband)
Figure 24: A selection of operators' marketing strategies
• How UFB market players' position will evolve: two opposite trajectories
• ARPU growth hypotheses by country
• How UFB market players' position will evolve: two opposite trajectories
• UFB access product types
• AT&T
• BT
• China Telecom
• Comcast/TWC
• Deutsche Telekom
• Free
• HKBN
• KDDI
• KT
• NTT
• Ono
• Orange
• Portugal Telecom
• Swisscom
• Telefónica
• Teo
• Verizon
• Virgin Media
 See full list of publications related to Future Networks


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