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European Telecom Sector Benchmark

Market report - 30/12/2016 European Telecom Sector Benchmark

Player KPIs and market metrics, what to retain

This benchmark shows progress similarities and differences on the path of growth of the telecom operators in Europe. Although revenues shrank and were restructured in the past five years, Telcos as Cablecos embraced differently the competition and the needs for investment in either wireless or wireline fast broadband networks.

In this report, the subscribers, revenues shares, margins and growth figures are compared throughout Europe. Market dynamics are detailed for 6 sub-regions with similar economics: Scandinavia, Central Europe, Southern Europe, Southeastern Europe, The British Isles and Western European countries.
Then, the report addresses the concentration and development of big players by benchmarking their tendency to develop at the pan European level, at a chosen sub-region level or by escaping the game with an external international ambition.


Reference Language Support Nbr of page Price  
M16537MR ukExcel+PDF 3000 euros excl. VAT order
M16537MRfrExcel+PDF 3000 euros excl. VAT order
1. Executive Summary

2. Methodology
 2.1. List of indicators employed
 2.2. Definitions
 2.3. Sources

3. Analysis by groups of countries
 3.1. Distribution of European countries into six groups
 3.2. Scandinavia
 3.3. Central Europe
 3.4. Southeastern Europe
 3.5. Southern Europe
 3.6. The British Isles
 3.7. Benelux and other Western European countries
 3.8. France and Germany

4. Comparison of market structures and performances between the different groups of countries
 4.1. Fixed broadband growth momentum
 4.2. Mobile broadband growth momentum
 4.3. Telecom revenue shrinking
 4.4. Telecom markets restructured
 4.5. Mobile markets on a concentration
 4.6. European operators are maintaining investment rates

5. Operators' growth momentum and economics
 5.1. European operators have a solid footprint on the continent
 5.2. Some operators opting for a targeted regional footprint
 5.3. Others, on the contrary, are setting their sights on more dynamic, extra-European markets

Annexes
 Annex 1 : Main recent mergers and acquisitions in Europe
 Annex 2 : Abbreviations
Analysis by groups of countries
 Figure 1 : Groups of countries established for analytical purposes
 Figure 2 : Average monthly SMS traffic, Scandinavia group
 Figure 3 : 3G take-up, Scandinavia group
 Figure 4 : 4G take-up, Scandinavia group
 Figure 5 : Percentage of fixed Internet subscribers with a connection equal to or above 30 Mbps, Scandinavia group
 Figure 6 : Telecom services revenue by business area, Scandinavia group
 Figure 7 : Fixed broadband Internet take-up, Central Europe group
 Figure 8 : 3G take-up, Central Europe group
 Figure 9 : Telecom services revenue by business area, Central Europe group
 Figure 10 : Herfindahl-Hirschman index, mobile services market, Central Europe group
 Figure 11 : 3G take-up, Southeastern Europe group
 Figure 12 : Telecom services revenue by business area, Southeastern Europe group
 Figure 13 : Fixed network investment rates (CapEx to revenue), Southeastern Europe group
 Figure 14 : Mobile network investment rates (CapEx to revenue), Southeastern Europe group
 Figure 15 : 3G take-up, Southern Europe group
 Figure 16 : Number of mobile and fixed telephony and fixed Internet subscribers compared to ARPU, Southern Europe group
 Figure 17 : Fixed network investment rates (CapEx to revenue), Southern Europe group
 Figure 18 : Mobile network investment rates (CapEx to revenue), Southern Europe group
 Figure 19 : Fixed broadband take-up (% total population), British Isles group
 Figure 20 : 3G and 4G take-up (% of mobile subscribers), British Isles group
 Figure 21 : Telecom services revenue by business area, British Isles group
 Figure 22 : Fixed network investment rates (CapEx to revenue), British Isles group
 Figure 23 : Mobile network investment rates (CapEx to revenue), British Isles group
 Figure 24 : 3G take-up (% of mobile subscribers), Benelux+ group
 Figure 25 : 4G take-up (% of mobile subscribers), Benelux+ group
 Figure 26 : Broadband take-up (% of the total population), Benelux+ group
 Figure 27 : Telecom services revenue by business area, Benelux+ group
 Figure 28 : Fixed network investment rates (CapEx to revenue), Benelux+ group
 Figure 29 : Mobile network investment rates (CapEx to revenue), Benelux+ group
 Figure 30 : 3G and 4G take-up (% of mobile subscribers), France and Germany
 Figure 31 : Fixed network investment rates (CapEx to revenue), France and Germany
 Figure 32 : Telecom services revenue by business area, France and Germany
 Figure 33 : Herfindahl-Hirschman index, France and Germany

Comparison of market structures and performances between the different groups of countries
 Figure 34 : Average monthly cost of full LLU, Europe
 Figure 35 : Fixed SFB coverage rates, all technologies combined, 2015, Europe
 Figure 36 : Outgoing SMS traffic Europe
 Figure 37 : 3G's share of mobile subscriptions, Europe
 Figure 38 : 3G take-up, Europe
 Figure 39 : Retail telecom market revenue, Europe
 Figure 40 : Total telecom market investment levels (CapEx to revenue), Europe
 Figure 41 : Number of MNO per country, 2010
 Figure 42 : Number of MNO per country, 2015
 Figure 43 : BT and Vodafone's CapEx to revenue and EBITDA to revenue ratios

Operators' growth momentum and economics
 Figure 44 : The top European MNOs' footprint in Europe, 2015
 Figure 45 : Total group revenue and percentage earned in Europe
 Figure 46 : Total group revenue and percentage earned in Europe
European operators in the global top 30
 • BT
 • Deutsche Telekom
 • KPN
 • Liberty Global
 • Numericable-SFR
 • Orange
 • Swisscom
 • Telecom Italia
 • Telefσnica
 • Telenor
 • TeliaSonera
 • Vimpelcom
 • Vodafone



List of indicators

Type of data

 • Historic data 2007-2015

Geographic coverage

 • European Union (EU-28)
 • Norway
 • Switzerland

Country variables

Socioeconomic data
 • Annual gross domestic product (GDP)
 • Population
Access indicators
 • Number of traditional landlines
 • Total number of mobile customers, number of 3G and LTE mobile customers
 • Number of prepaid, postpaid mobile customers
 • Total number of fixed Internet subscribers, number of fixed broadband subscribers
 • Number of MNOs and main operators’ market share
 • Main broadband ISP's market share
Revenue indicators
 • Wireline telephone revenue
 • Mobile services revenue, mobile calling revenue, mobile data revenue
 • Fixed Internet services revenue
Explanatory variables
 • Roaming tariffs
 • Unbundling tariffs
Economic aggregates
 • Revenue
 • Distribution of revenue by geographic segment and business area
 • EBITDA
 • Net profits and profit rate
 • CapEx and rate of investment
Revenue indicators
 • Fixed ARPU
 • Mobile ARPU
Market performance
 • Number of subscribers
 • Geographic coverage
See full list of publications related to Telecom Strategies



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