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Emerging markets in Asia-Pacific

Market report - 15/12/2014 Emerging markets in Asia-Pacific

What outlook for satellite?

This report looks at the TV and telecommunications (chiefly fixed and mobile broadband) markets in the main emerging countries in Asia-Pacific.

It provides readers with answers to questions such as:
How are Asian markets structured?
How are telecom markets evolving?
How are TV markets evolving?
What are the core trends in these markets?
What strategies are satellite operators deploying in the region?

The final section of the report contains forecasts for the APAC region's broadband satellite and satellite TV markets up to 2018.


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1. Executive Summary

2. Methodology & definitions
  2.1. IDATE 's general methodology
  2.2. Methodology specific to this report

3. The region 's fixed broadband market
  3.1. A fast-growing market
  3.2. Selective broadband coverage
  3.3. Asia still the world 's biggest FTTH/B base
  3.4. Fixed broadband products still expensive

4. The region 's mobile telecoms market
  4.1. Market status
  4.2. LTE rollouts progressing quickly
  4.3. Coverage still low in less developed countries
  4.4. Mobile product pricing
    4.4.1. Mobile products
    4.4.2. LTE plans

5. The TV market
  5.1. Market status
    5.1.1. Asia-Pacific: biggest number of viewers in the world
    5.1.2. TV access in Asia-Pacific
    5.1.3. Television revenue in Asia-Pacific
  5.2. Digital TV in Asia-Pacific
    5.2.1. Digital TV access in Asia-Pacific
    5.2.2. DTT rollouts
    5.2.3. Pay-TV market development
  5.3. Is satellite TV developing?

6. Major trends
  6.1. Main telecommunications market trends
    6.1.1. Launch of national satellites
    6.1.2. Satellite being used by government programmes to reduce the digital divide
    6.1.3. A very competitive satellite market
    6.1.4. Fast growing demand for international and regional connectivity
    6.1.5. Strong increase in CAPEX
    6.1.6. Different regulatory practices
    6.1.7. Multi-criteria tiering to minimise churn
  6.2. Core TV market trends
    6.2.1. HDTV development
    6.2.2. Development of IPTV
    6.2.3. The OTT video boom
    6.2.4. Considerable potential for satellite TV

7. Regional opportunities for satellite

  7.1. In the broadband market
    7.1.1. Action plans to reduce the digital divide will be major growth booster
    7.1.2. Market forecasts up to 2018
  7.2. In the TV market

Tables
Table 1: Top 10 superfast broadband markets, and their share of the APAC market at the end of 2013
Table 2: Pricing for a selection of FTTx plans, at the end of 2013
Table 3: Mobile subscriber numbers in emerging APAC countries, at the end of 2013
Table 4: LTE network coverage and bands used, YE 2013
Table 5: LTE plan pricing, in July 2014
Table 6: A selection of operators' LTE plans compared
Table 7: Analogue broadcasting switchoff deadlines in APAC countries
Table 8: Top Asian operators and their regional capacity
Table 9: Main targets set by Indonesia's national broadband plan
Table 10: Mobile subscriber churn in a selection of emerging countries in Asia
Table 11: Example of granular pricing

Figures
Figure 1: Map of the countries covered by this report
Figure 2: Broadband subscriber growth in Asia-Pacific, 2014-2018
Figure 3: Growth of broadband subscribers in APAC's top 10 emerging countries, 2009-2018
Figure 4: Map of fixed broadband penetration in Asia-Pacific, at the end of 2013
Figure 5: Percentage of the population covered by fixed broadband, at the end of 2013
Figure 6: Breakdown of broadband and superfast broadband subscribers in the APAC region by access technology, at the end of 2013
Figure 7: Map of fixed broadband sub-basket value, in 2012
Figure 8: Change in mobile subscriber distribution by technology in Asia-Pacific, 2008-2018
Figure 9: Mobile subscriber breakdown by technology Asia-Pacific, at the end of 2013
Figure 10: Map of mobile penetration in Asia-Pacific, at the end of 2013
Figure 11: Breakdown of pre- and post-paid mobile subscribers in Asia-Pacific, by country, at the end of 2013
Figure 12: Map of the mobile consumption sub-basket, in 2012
Figure 13: Map of linear TV penetration in APAC households at the end of 2013
Figure 14: Map of TV ownership levels amongst Indian households, in the first half of 2013
Figure 15: Breakdown of the main broadcasting network used by APAC households to access TV programming, 2010-2014
Figure 16: Breakdown of the main broadcasting network used by households in a selection of APAC countries to access linear TV programming, at the end of 2013
Figure 17: Breakdown of linear TV revenue sources in emerging APAC markets (excluding Australia, South Korea, Japan and New Zealand) in 2013
Figure 18: Map of digital TV penetration in Asia-Pacific, at the end of 2013
Figure 19: Map of DTT technologies, in 2013
Figure 20: Map of pay-TV penetration in Asia-Pacific, at the end of 2013
Figure 21: Growth of satellite TV FTA and pay-TV households in emerging markets in APAC, 2010-2013
Figure 22: Growth of households with satellite TV access in a selection of APAC countries, between 2010 and 2013
Figure 23: Evolution of analogue and digital satellite TV households in emerging APAC markets, 2010- 2013
Figure 24: Customers covered by satellite under the Australian Broadband Guarantee in 2010 (the NBN programme's predecessor)
Figure 25: Recap of SES's efforts to build its presence in emerging regions, including APAC 36
Figure 26: Estimated regional increase in SES net satellite capacity up to 2015
Figure 27: Map of submarine cables in Asia-Pacific
Figure 28: Submarine cable connectivity in Singapore
Figure 29: Telkom Indonesia's Nusantara Super Highway backbone network
Figure 30: Telkom Indonesia's broadband targets
Figure 31: CAPEX growth in Asia-Pacific, 2008-2013
Figure 32: CAPEX growth in China and India, 2008-2013
Figure 33: Wireline and wireless CAPEX growth in China, 2008-2013
Figure 34: Wireline and wireless CAPEX growth in India, 2008-2013
Figure 35: Map of mobile licences mobiles held by Bharti Airtel in 2013
Figure 36: HDTV penetration in a selection of APAC markets, in 2013
Figure 37: Breakdown of HDTV access in a selection of APAC countries, in 2013
Figure 38: Comparison of IPTV household growth in China and in emerging APAC markets, and growth of China's market share, 2010-2014
Figure 39: HDTV access around the globe, by network in 2013
Figure 40: Breakdown of screen time by device and APAC country, for all types of content, in 2013
Figure 41: OTT video services in Malaysia
Figure 42: Breakdown of OTT video revenue in Asia-Pacific by country, 2010-2018
Figure 43: Breakdown of OTT video revenue by segment in emerging APAC markets (excluding Australia, South Korea, Japan and New Zealand), 2010-2018
Figure 44: Examples of hybrid terrestrial-broadband TV services
Figure 45: Broadband satellite subscriber growth in Asia-Pacific, 2014-2018
Figure 46: Evolution of the number of households accessing a satellite TV service in emerging APAC countries and annual growth rate, 2014-2018
Figure 47: Growth of the number of households accessing a satellite TV service (FTA or Pay-TV) in emerging APAC countries, 2014-2018

1. Main telecom market trends
1.1. Satellite being used in schemes to reduce the digital divide
1.2. Fast-growing international and regional connectivity
1.3. Satellite operators adopting different strategies

2. Key TV market trends
2.1. Development of high-definition TV (HDTV)
2.2. Development of IPTV
2.3. The OTT video boom
2.4. Considerable potential for satellite TV

3. Satellite's regional opportunities
3.1. Broadband satellite market forecasts
3.2. Satellite TV market forecasts
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