Smartphones in Business
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Dataset+Report - 31/07/2012
2012 Survey: Equipment & usage, including BYOD
The smartphone has become a must-have digital device for the public, and has also taken over the business world, both directly (employer provided) and indirectly (with Bring Your Own Device).
Our exclusive survey, conducted simultaneously in the three largest European markets, examines the extent of direct and indirect smartphone usage for business purposes and analyzes usage, requirements and employees' perceptions of their smartphones at work.
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| M12412 |  | PDF | 86 |
8500 euros excl. VAT |  |
| M12412 |  | PDF | 86 |
8500 euros excl. VAT | |
How does personal and professional smartphone equipment differ?
Nature, frequency of type of usage for business purposes: Business customers", Combiners and Unofficial users?
What are the driving forces behind BYOD and how widespread is it in each country?
How might BYOD affect businesses mobile strategies?
Do smartphones help businesses to achieve results?
Do smartphones pose a security risk for a company's data?
Where do smartphones stand with regard to tablets?
Which brands and operating systems are favoured by businesses IT professionals? What differences do we see with brands chosen for BYOD?
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1. Executive Summary
2. Methodology
2.1. Context and objectives
2.2. Survey design
Survey conducted on the working population
Feedback gathered on the concept of smartphones used in a business capacity
Survey plan: a two-stage field survey
3. Smartphone equipment used by the working population
3.1. Equipment for business use vs. for personal use
UK market ahead of other countries
Personal usage twice that of business usage
Socio-economic factors different between business and personal use
Use of more than one device amongst business users
3.2. Comparing smartphones with other IT equipment
Smartphones as part of the "professional toolbox"
Smartphones as part of the range of personal digital assistants
Use of more than one device: general practice for all mobile devices
4. Smartphones and BYOD
4.1. Feedback gathered on an evolving concept
4.2. BYOD: applicable to 1 in 2 personal smartphone users
4.3 BYOD: an overall trend but with varying levels of maturity by country
4.4 Perception of BYOD amongst users and businesses
Is BYOD a necessity?
Hybrid BYOD: businesses starting to implement proactive policies
Controlled by individual companies to varying extents in each country
5. Smartphones for business use
5.1. Smartphones used by businesses
3 leading brands but different hierarchies in each country
Android making big inroads as a mobile platform for businesses
Business smartphone adoption policies: replacements, first adoption, brand loyalty,
involving employees in the decision
Average mobile billing totals
5.2. Comparison of smartphones used by businesses and those used for BYOD
Apple, Samsung and RIM's market share
Androοd and iOS hold a dominant position in the BYOD smartphone market
BYOD replacement frequency similar to that of businesses
Brand loyalty: identical volatility between BYOD and businesses
Billing differences favor BYOD, which could impact business mobile policies
6. Smartphone usage in a professional capacity
6.1. What usage situations should be considered?
6.2. The range of uses favoured by business customers
Widespread adoption of business apps
Frequent use for business purposes
Heavy use for personal purposes
Downloading largely controlled by the company
6.3. Range of additional uses amongst combiners
Narrower range of uses with Combiners, but still varied
Similar intensity of usage between Combiners and business plan subscribers
Downloads geared more toward consumer apps
6.4. Stopgap usage amongst unofficial users
Business usage centred around communication
Usage more spread out than business plan subscribers
Downloads centred chiefly around consumer apps
7. How smartphones are perceived
7.1. How they are perceived with regard to our jobs:
A productivity aid but also a source of stress
7.2. How they are perceived with regard to our lives:
Do they pose a risk of interfering with our private lives?
7.3. How they are perceived as a device:
Where do smartphones stand with regard to tablets?
Smartphones are clear favourites as mobile devices
Smartphones seen more as a complement to tablets, rather than a substitute
7.4. How they are perceived with regard to security:
Is using a smartphone considered a security risk to a company's data?
Putting risk in context
Significant level of awareness to risk but could be better
Measures already implemented
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Also included in this study: a spreadsheet regrouping all quantitative results of the survey, organized by theme
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The report ships with a slideshow providing the reader with a synopsis of the study's essential points.
It enables you:
to share the principal findings rapidly with your colleagues
to use the slides for your internal presentations
or simply to browse through the main thoughts of the market study with some clicks |
This survey uses IDATE's renowned expertize in B2B and B2C surveys. The Smartphones in Business survey takes a unique thematic approach to deepening our understanding of how smartphones are being used in a business capacity from a user's perspective.
Survey conducted in two successive phases during the first quarter of 2012
3 countries surveyed simultaneously: Germany, France and UK
Online survey conducted in each country's native language
Targeted recipients: all employed persons (spread: businesses of all sizes and in all industry sectors)
Main sampling: 1000 employees per country
Oversampling : 400 business plan subscribers + 100 employees using BYOD exclusively
Quotas according to company size, profession and industry sector with associated adjustments
Indicators
Systematized sequential sorting for all indicators
Cross tabulation based on the relevance of the data with regard to the analyzed indicator, by:
- sexe, age and profession,
- industry sector and business size
Age
15 to 34
35 to 44
45 to 54
55 and over
Profession
Manager/Executive
Middle management & intellectual
Worker/Employee/Artisan
Industry sector
Agriculture/Industrial
Retail/Service
Finance/Business services
Education/Social/Administration
Business type
Public sector
Private sector
Business size
< 10 employees
10 to 250 employees
250 to 1000 employees
> 1000 employees |
Get all the details for this study - summary, contents, key questions, excerpts, related reports, ... - in dowloading the fact sheet here
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