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IDATE Research's market report programme constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets in the digital economy – the DigiWorld.

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Our brand-new 2015 research catalog is organized around four areas that cover 10 specific categories. Each of these provides insight into key markets through a comprehensive set of deliverables – datasets, reports and slide decks. Contact us for the complete list of publications and pricing conditions for single studies or packages.

Future Networks Telecom Strategies Media Strategies Internet Economies
Wireline Telecom Players & Markets Television & Video OTT
Connected Objects

Wireless Telecom & Over-The-Top Video Distribution & Devices
Personal Data & Advertising

Cloud & Infrastructure   Digital Entertainement  




Search result(s) : 25/135
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Advertising and the second screen
Market report
29/07/2015
more This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium.
It compares the way ad revenue is progressing for both TV and the Internet, and looks at the rapid changes in TV viewers' behaviour.
The report examines whether live TV needs to borrow certain recipes from the Web, to line up with viewers' new habits and advertisers' new demands.
It explores the new possibilities opened up by the simultaneous use of the second screen by TV viewers, to deliver a new, more interactive and targeted experience to users and advertisers alike.
It concludes by assessing the development outlook for these new brands of advertising, and details the obstacles that are likely to impede television's path to merging with the Internet.
more
Apps and the Mobile Internet
Dataset+Report
27/01/2012
more Mobile Internet is here and geared for growth, despite the global recession. For 2016 the worldwide penetration rate of Mobile Internet will reach 34.7% - or 2.89 billion users - generating service revenues (apps and advertising) of 43.3 billion EUR. This report provides detailed information about market's structure, data & forecasts 2008-2016, player profiles and strategies. It also spotlights the current and upcoming trends and the different kinds of mobile Internet usages.
more
Audiovisual industry going global
Market report
07/04/2015
more The audiovisual market has always been a traditionally multinational industry. Within the industry, content production, publishing and distribution activities have highly varying levels of internationalisation. There has been a marked escalation of transnational mergers over the recent period, indicating a new phase in globalisation of the industry.
There is now pressure coming from two main angles: producers are faced with constantly increasing production costs, and distributors are faced with continually high CAPEX levels and new competition from OTT players. European service publishers have to reinvent their strategies in this new globalised context, which is dominated by North American players.
This report aims to:
• establish the current state of globalisation and industry restructuring in the audiovisual sector by studying the corporate strategies of a selection of major players from the production, publishing and distribution segments
• assess the impact of globalisation on European players in the audiovisual sector by focusing on TV channels and networks
• describe the various coping strategies being pursued by these players.
more
Big Data for Telcos
Market report
18/12/2013
more This report is dedicated to the analysis of Big Data opportunities for telecom operators: - What applications can be developed with telcos data? - What kind of new revenues can be generated? - What cost savings can be done thanks to Big Data techniques? Our study provides business cases for each application of analytics that can be done by telcos, for internal and external purposes. Specific figures are provided to estimate the financial benefits of each big data application on the global telecom services market and the report especially ranks the most valuable opportunities for telcos.
more
Cable Dynamics
Market report
31/12/2014
more Cable players are under the spotlight because of the value of their networks and subscriber bases in a context of ultra-fast broadband development, accelerating consolidation operations and a reorganisation of the industry in general.
IDATE reports on this market by analysing the situations of key operators and countries, and presenting the latest technological developments and main challenges for the future of cable.

This report focuses on threats to cable operators' video revenues, the growing importance of fixed-mobile convergence in their strategies and the race to Gigabit Internet access with telecom operators.
more
Cellular devices
Market report
18/06/2015
more This report describes the cellular connected device ecosystem, in terms of offerings and related business models.
It describes the main drivers and barriers for market take-off.
It also provides forecasts in volume and in value for the laptops and tablets markets for nine countries.
more
Cloud Gaming
Market report
18/08/2012
more The gaming industry has been gradually making the shift to digital over the last decade and cloud gaming is the next step in the process. This study examines the challenges facing the industry-wide and commercial deployment of cloud gaming in terms of technology and services. It also identifies the major industrial challenges across the value chain and the growth engines that will encourage development of this new market segment.
more
Cloud Markets
Market report
03/05/2013
more This market insight – dedicated to the analysis of cloud markets and the resulting business opportunities for telecom operators – spotlights the main concepts of cloud computing and then provides for each cloud market – Personal Cloud, IaaS, PaaS, SaaS – its respective size, structure and key trends. It also benchmarks the involved players – OTT players and telecom operators – and proposes a concept for 3-sided business models to monetize cloud-related services efficiently.
more
Cloud TV
Market report
25/03/2015
more The entire video distribution sector is evolving rapidly, having to contend with consumers taking increasing control over their viewing, inside an increasingly IP-centric environment.
To stay competitive, players along the image distribution chain need become more flexible and agile, to keep up with the growing complexity of video distribution.

IDATE explores the concept of cloud TV and its role in TV and video ecosystems.
The report looks at the way solution providers are positioned, and the strategies they are using to develop cloud TV products.
It details the trends we are seeing in solutions, the key technologies being employed, along with the obstacles and opportunities for Cloud TV.
more
Commercial and consumer drones
Market report
04/05/2015
more Although still quite small, the civilian drone market is flourishing, particularly in France. A host of trials are being conducted with professional drones, and the first major contracts should not be far behind. Applications are many and various. The use of UAV in all industry sectors is opening up an array of new prospects.
As in any nascent market, there is no shortage of issues to address, and stakeholders will have to rise to some major challenges - our study deepens these aspects.
Furthermore, this report answers the following questions:
• What key properties must civilian drones have to meet market demand?
• What will the core applications be for UAV?
• Which players will secure contracts with major (still unconvinced) corporations?
• Will regulations help or hinder market development?
• How will civilian drone sales evolve over the next five years?
more
Communication Services
Market report
23/12/2014
more This report provides an in-depth analysis of the OTT communications market, both through figures and forecasts of market value (global, EU28, APAC and US), and through strategic analyses of the major players concerned. The VoIP market (such as Skype), the IP messaging market (such as WhatsApp), and a portion of the social networking advertising market (such as Facebook) make up the OTT communication market, and the dynamics of each of these market segments are examined.
The various business models that have appeared, and the recent trends of acquisitions in the market are also analysed.
One of the key analyses in this report is the comparison with the telco communication market. The myth of OTTs taking away telco revenues is scrutinised, together with the effectiveness of the responses available to telcos.

Main players mentioned in the report:
OTT players: Google, Facebook, Apple, Microsoft, Skype, WhatsApp, WeChat, LINE, Kakao Talk, Viber, Tango, Rakuten, Alibaba
Telcos: Orange, Telefónica, AT&T, Deutsche Telekom, TIM Brazil, Swisscom, Verizon, Vodafone
more
more No. 97, No. 98, No. 99, No. 100, and DigiWorld Yearbook 2015.
more
Connected Cars
Market report
10/04/2014
more This report describes the connected car ecosystem, in terms of applications, implementation techniques and also related business models.
It analyses the connected car strategies of manufacturers, mobile carriers and application providers.
It describes the main drivers and barriers for connected car market take-off. It also provides forecasts in volume and in value for mobile carrier opportunities.
more
Connected TV
Market report
09/03/2012
more This study analyses the service offerings and the various connected TV interface models. It examines the positioning and strategies of the major players of connected TV. It also provides forecastsfor the market of OTT video services on TV by 2016 in the majorcountries and internationally.
more
Connected TV
Market report
17/06/2015
more New players, new solutions... the connected TV market is entering a new stage in its development. This is playing out against a backdrop of consolidation for on-demand viewing and ongoing attempts to provide consumers with bigger and better selections of content and services.

Our latest report on the connected TV market explores the core trends in the sector, and the initiatives being taken by CE, TV and Internet industry players. It also delivers a detailed SWOT analysis for companies in each of these sectors. The report concludes with three outlook scenarios for 2025 that forecast market value and how viewing habits will have evolved depending on which of the three sectors comes out on top.
more
Connected TV: key partnerships
Market report
04/07/2013
more Inside television’s new environment, veteran TV players and new entrants alike are working to secure a slew of cooperation agreements: content – device, device – broadcaster, software platform – device.
Based on a global market analysis, this insight takes stock of the main agreements that are shaping the connected TV market: the momentum created by partnerships initiated by content providers is picking up, devices are an increasingly integrated part of service plans, and we expect to start seeing a consolidation of today’s fragmented connected TV platform market.

This insight is part of our Connected TV Distribution Watch that includes:
- a half-yearly updated Database (March & September 2013)
- a half-yearly Status Report (March & September 2013)
- Three insights on the sector key issues (focus on a specific market, latest trends analysis, offers and key player benchmark).
more
Consolidation in Europe
Market report
29/01/2015
more Developments in industry and statements by decision-makers and stakeholders throughout the year 2014 confirmed that consolidation remains the key topic in the European telecoms industry.
Major transactions have been finalized in a number of markets and new ones have been announced since IDATE published its latest report on consolidation in Europe in 1Q 2014.
This new edition studies the reasons encouraging the consolidation of Europe's telecom industry. It assesses the drivers and hurdles for potential consolidation operations and reviews the consolidation trends as well as the political and regulatory environment.
more
Content Economics
Dataset+Report
30/06/2015
more This report analyses the four major segments of the content industry:
• books
• recorded music
• video games
• video
For each sector, it details key market figures, analyses the dematerialisation cycle, its impact on industry structure and value distribution, and estimates the impact of piracy.
It then offers a cross-analysis of the trends common to all four sectors.
Finally, it provides 2015-2019 market forecasts for each of the four sectors on a global scale, focusing on six key countries and four regions.
more
Cord-cutting
Market report
30/11/2012
more With a television and video access market in profound transformation and practices that are still evolving, traditional television players face unprecedented instability. To address these questions, this study explores the key issues of the cord-cutting phenomenon. To do so, it presents a detailed analysis of the North American market, the world's most advanced, so that lessons can be drawn for Europe.
more
Data centres
Market report
31/12/2013
more This report provides an overview of key developments around data centres (technologies, players’ strategies, etc…). It looks at the arbitration facing stakeholders when deciding where to locate a new data centre. Based on this, it expands to regional development and impacts for local authorities.
more
Data monetisation
Market report
31/12/2014
more This report presents data monetisation options for selected verticals, beyond traditional development in pure online markets.
The first part of the report provides an overview of the big data market and its impacts in terms of data monetisation opportunities open to all verticals.
The second part presents current initiatives for data monetisation around upsell and cross-selling, direct advertising/marketing, value-added services (servicisation), intermediation and data resale for four key verticals: finance, retail, telecom and connected objects.
The report provides an assessment of the major real opportunities in the selected verticals and their articulation with aggregators and platforms coming from the online world.
more
Digital Innovation in Retail
Market report
28/04/2015
more This report presents how the retail sector is impacted by technologies and what the consequences are for traditional players
The first part of the report provides an overview of the major issues and opportunities for retailers around technologies
The second part presents the technologies seen as key to respond to changes in customer purchase behaviour.
The third and final part outlines the strategy of major bricks-and-mortar players in response to the introduction of online marketplaces.
more
DigiWorld Yearbook 2015
Market report
15/05/2015
more Over the past 15 years, the DigiWorld Yearbook has become IDATE's flagship report, with an annual analysis of the recent developments shaping the telecoms, Internet and media markets, identifying major global trends and outlining scenarios of what lies ahead.
The mission of the Yearbook has expanded as digital technologies take on their central role in transforming various sectors including connected cars, financial and insurance services, healthcare, retail trade and the collaborative economy.
more
more This report proposes an international benchmark for DTT rollout and Analogue Switch-Off (ASO) practices and also presents guidelines for the ASO. It addresses the issues and prospects of the (Second) Digital Dividend and details business models for the overall process of transition to digital, including three country cases in the low- to mid-GDP/pop range.
more
E-Book
Market report
20/09/2011
more This report takes an in-depth look at the e-book market, and provides industry figures for 2008 to 2015. It breaks down the new digital value chain, identifies stakeholder strategies through some 20 case studies, details their business models and analyses the core technical issues (formats and portability, DRM, electronic ink, etc.).
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