1. Executive Summary

2. Major TV market trends
 2.1. TV services going online
 2.1.1. Catch-up TV is everywhere
 2.1.2. VoD as a means of boosting ARPU
 2.1.3. Broadcasters’ other online initiatives
 2.1.4. TV on mobile and roaming devices
 2.2. Popularity of high-quality video: HDTV and 3D
 2.2.1. HD broadcasting will soon be ubiquitous
 2.2.2. Emergence of 3DTV
 2.3. Set-top boxes: new customer loyalty tools
 2.4. Content moving to the Web
 2.5. What new sources of growth for satellite?

3. A host of technologies coveting the TV broadcasting market
 3.1. Not all broadcasting modes are progressing at the same pace
 3.1.1. In Western Europe
 3.1.2. In North America
 3.2. Digital TV making real strides
 3.2.1. Swift digitization of terrestrial and satellite networks
 3.2.2. Disparate state of affairs in the different markets
 3.3. The different networks’ place in the pay-TV market
 3.3.1. Cable still the pay-TV leader but steadily losing ground
 3.3.2. Satellite still holding up to the IPTV surge
 3.3.3. Terrestrial still marginal
 3.3.4. State of competition between pay-TV providers
 3.3.5. Strategies that vary from player to player
 3.4. Network coverage is key
 3.5. Comparative analysis of the different networks’ broadcasting costs
 3.5.1. Satellite
 3.5.2. Terrestrial
 3.5.3. Cable
 3.5.4. ADSL
 3.6. Satellite holding its own against other broadcasting networks

4. The switch to HD and the arrival of 3D
 4.1. Satellite: the main purveyor of HD and a 3D pioneer
 4.1.1. Clear improvement in the network’s technical performance
 4.1.2. Satellite operators: new orbital positions
 4.2. The digital dividend will enable the development of HD on DTT
 4.2.1. Not enough spectrum for HDTV on the terrestrial network in Western Europe until the digital dividend in 2012
 4.2.2. Digital dividend already allocated in the United States
 4.2.3. ATSC: first HD standard in the United States
 4.3. Cable networks’ migration to ultra-fast broadband
 4.3.1. Growing network capacity
 4.3.2. New services affecting demand for capacity
 4.3.3. The needed investments will mean choices and trade-offs
 4.3.4. TV broadcasting switching to IP
 4.4. The future of IPTV will be over superfast networks
 4.4.1. ADSL 2+
 4.4.2. VDSL
 4.4.3. Optical fibre
 4.5. Growing selection of HD content online  with a picture quality still poor but improving
 4.6. Satellite the undisputed leader for high-quality TV broadcasting

5. 3D broadcasting
 5.1. Status of 3D
 5.1.1. The different 3D picture formats
 5.1.2. First steps towards standardization
 5.1.3. Rollouts
 5.2. Developments in 3D broadcasting techniques
 5.2.1. Compression
 5.2.2. Broadcasting
 5.3. Impact on network capacity
 5.3.1. IP networks
 5.3.2. Broadcasting networks
 5.4. 3D on all networks, but conditions will vary

6. Increase in satellite broadcasting capacity up to 2015
 6.1. The model’s main hypotheses
 6.2. Forecast increase in the number of satellite repeaters dedicated to TV broadcasting, 2010-2015

• What are the main sources of growth for satellite in the TV broadcasting market?

• Do terrestrial networks pose a threat to satellite’s long-term future as a broadcasting technology?

• Will TV networks choose between the different networks for broadcasting their content?

• What is the real potential of 3D services?

• How will compression and 3D broadcasting standards evolve on the different networks?