Hybrid TV Prospects
In-depth market report - 15/12/2011
Impacts of connected TV
Hybrid TV is now a reality, and gaining momentum. The appetite for OTT video content, reinforced by the development of connected TV solutions further exacerbates this phenomenon. This study aims to position the hybrid solutions in this new context and to measure their impact on the "big" TV markets.
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| M11215 |  | PDF | |
3500 euros excl. VAT |  |
| M11215 |  | PDF | |
3500 euros excl. VAT | |
1. Executive Summary
2. Methodology
3. The market for Video Services on Connected TVs
3.1. Offerings and positionings of connected TV players and advocates
3.2. Market forecasts
4. Market Structure & Key Issues
4.1. Why hybrid video distribution?
4.1.1. An umbrella OTT video offer
4.1.2. A new balance between linear/on demand TV consumption
4.1.3. The comeback of TV
4.1.4. An underserved market
4.1.5. There is thus an addressable market for hybrid TV
4.2. TV/video distribution networks: broadcast vs. two-way
4.2.1. The broadcast networks
4.2.2. The two-way TV networks
4.2.3. Open Internet, vector of connected TV solutions
4.3. The distribution of hybrid TV
5. Impact of hybrid TV on the industrial dynamics of OTT video
5.1. Industrial structure
5.1.1. Content producers
5.1.2. Content publishers and assemblers
5.1.3. Distribution networks
5.1.4. Software platforms
5.1.5. Connected set-top boxes
5.1.6. Connected TVs
5.2. Case studies
6. Issues at stake
6.1. Cord cutting and the strategy of pay-TV operators
6.2. Bandwidth and wired operators service trade-offs
6.3. Connected devices, the comeback of satellite and DTT operators?
6.4. Standardisation. The TV world against the Internet?
6.4.1. A complex issue
6.4.2. Initial progress
7. Positioning of hybrid TV solutions on the video distribution market
7.1. Market-per-market positioning of hybrid solutions based on market
7.1.1. Key positioning criteria
7.1.2. Description of positionings
7.2. Prospects of hybrid TV by market: Germany, Spain, France, Italy, United Kingdom, USA
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How does the development of connected TV affect the balance between the various segments of the TV broadcasting market?
What are the impacts on the video distiribution chain, and what space is there for the Internet players?
Is the cord cutting a real threat or rather an emerging opportunity?
What hybrid positioning for cable and IPTV operators?
Will connected devices mean a comeback for satellite and DTT operators?
What is the current state of play in the standardisation of hybrid solutions, and what are the results to date?
How do the settings, networks and players of "big" TV markets influence the potential of market-specific hybrid TV?
What are the prospects for 2015?
> This report is an add-on to our technological survey service on Connected TV Markets, featuring:
- A unique database (revenues of OTT services, volume of connected devices & player profiles)
- Ten Market Insights providing key market analyses
- Special access to our lead media analysts (hotline, briefings, online presentation, etc.)
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TiVo: from DVR to multiple devices
Apple TV: towards a new device positioning?
Google TV 2.0
Microsoft: more than 40 partnerships with publishers and distributors of video services
Samsung-Orange partnership in Europe
France Tιlιvisions interactive HbbTV applications
Prospects for hybrid TV market by 2010-2015:
United States
Germany
France
United Kingdom
Spain
Italy |
Subscription-based service
Connected TV Watch Service
- A unique database with quanti- and qualitative market's key data (CPE figures & OTT services revenues + player sheets)
- Ten Market Insights on Connected TV key events and issues
- Special access to our lead media analysts (hotline, webinar, online presentation, ...)
Contact us for more information
i.jimenez@idate.org ou +33 (0)467 144 404
Other available media market reports
Telcos' TV Strategies
Future TV - 2020 Scenarios
World TV Market
Online Video
Detailed fact sheets are available on our website www.idate-research.com or by following the links above
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Download Hybrid TV Prospects fact-sheet here
Special web deal
Pre-order now Hybrid TV Prospects and enjoy a 15% discount - only valid for web orders
During your order use the promo code Hybrid11
Valid only until 30th of December 2011!
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