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Content exchange and piracy

Innovation Reports - 11/01/2008 Content exchange and piracy

New practices, new tools

Content exchange online is evolving profoundly. P2P solutions are constantly being perfected. New platforms, such as news groups, stock & share platforms and video sharing sites, are developing at a rapid pace and private solutions, such as closed communities and the use of instant messaging, are now becoming more available. IDATE’s report presents the value-added chain of content exchange on the Internet, technical innovations and key players, based on a number of case studies. It offers components for measuring piracy and sets out the main tools for countering illegal exchange.


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Contents

1 - Practices for exchanging content on the Internet





1.1 Illegal content exchange: the value chain

1.2 Sources of content protected by copyright
• Content acquisition
- CD-DVD ripping, live sources, etc.
- tools that are being perfected: Total Recorder, KeepVid
• Content modification
- bypassing protection/reencoding
- subtitling audiovisual programmes

Case study: the world of Warez




2 - Content publishing platforms





2.1 P2P exchange
• P2P, constantly perfected tools
Case study: BitTorrent
• Closed exchange networks
- Virtual private networks between users
Case study: Hamachi
- Establishing a permanent closed network
Case study: TribalWeb
- What usage for instant messaging?
Case study: Pando

2.2 Access to hosted content
• Newsgroups
• Use of community video platforms
• Illegal use of legal audio and video streams
• Stock & share sites
Case study: Rapidshare
• What usage for personal storage sites?

2.3 Web referencing of illegal content
• Sites, forums and blogs
• Directories and search engines




3 - Measurement components





• Traffic, audience, hits, usage
• Available content
• Overall influence of piracy
• What is the impact on the legal market?




4 - Countering illegal content exchange





4.1 Clarifying the legal issues
• Digitising pirated material
• Defining "fair use"
• Netizens identified in light of the DMCA

4.2 Technical responses
• Status of DRM today?
• Content filtering
• Attacks on P2P networks

4.3 Commercial responses: competing against illegal offerings
• Reducing the window of opportunity
• Enhancing service quality
• Introducing innovative payment methods

4.4 Shift of sites offering illegal exchanges to ones offering legal solutions

• Practices for exchanging content on the Internet
• Content publishing platforms
• Technical and legal responses
• Competing against illegal offerings with legal solutions
• Challenges for the content and telecommunications industries
• What are the new content exchange platforms?
• What are the practices of piracy on the Internet?
• What are the most popular platforms for non-authorised content exchange?
• What are the tools used to counter illegal exchange?
• What impact does piracy have on the legal market?
• What are the challenges for the content and telecommunications industries?
Internet content providers
• Assess the impact of piracy on the legal distribution of content
• Understand the operation and use of different illegal content publishing platforms

Internet players
• Understand the practices for exchanging content on the Internet
• Identify the technical innovations in terms of exchanging and distributing content on the Internet

Telecoms operators
• Analyse the technical and commercial solutions in response to illegal content exchange
• Understand the strategies of Internet players in the realm of content distribution

Investors and analysts
• Assess the overall influence of piracy on the Internet
• Evaluate the impact on the content and telecommunications industries


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Laurent MICHAUD
Head of the Digital Entertainment Practice
P: +33 (0)467 144 439
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