Broadcast Mobile TV & Mobile Broadband via Satellite in Europe
In-depth market report - 22/10/2009
Potential of hybrid networks compared to terrestrial networks
This report explores the various initiatives aimed at developing hybrid satellite networks in Europe, involving both the space segment and a terrestrial segment of repeaters that are compatible with the satellite network. The award of two pan-European licences is expected to spur the development of mobile TV services, as well as mobile telephony and broadband solutions.
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What potential do these hybrid networks have?
What is CGC/DVB-SH technology that makes it possible to develop this type of network?
How do these hybrid networks work?
Which players will rely on these hybrid networks?
What strategies are chipset/device manufacturers employing, and what agreements have already been announced?
What services will these players offer? Where is the added value?
How do these players plan on positioning themselves with respect to mobile operators: as partners or rivals?
1. EXECUTIVE SUMMARY
3. MOBILE SATELLITE SERVICES
3.1. Mobile satellite services (MSS)
3.2. Frequency bands used
3.3. Emergence of new applications
Military and government activities
3.4. Mobile satellite operators and the development of mobile Internet
Mobile Internet applications
Where they are used
Growing use of smartphones
Outlook up to 2013
3.5. Launch of mobile TV offers
DVB-H versus T-DMB: Europeans divided
Mobile TV stalled in France
3.6. MSS sector: technological shift tied to hybridisation
4. CGC AND DVB-SH TECHNOLOGIES
How they work
MSS/CGC network variation developed by Alcatel-Lucent: DVB-SH
4.2. Projects planned for North America
ICO Satellite Management
Dish Network DVB-SH trials (EchoStar)
4.3. Projects launched in the Asia-Pacific region
In Japan, S-DMB loses out to mobile free-to-air DTT
In South Korea, S-DMB pay-TV service in the black by 2010
5. REVIEW OF PROJECTS PLANNED IN EUROPE
5.1. Procedure implemented by the European Commission
Spectrum allocation and timetable
5.2. Players and projects
5.2.2. Solaris Mobile
5.2.3. DVB-SH trials
In France, SFR has tested DVB-SH in the city of Pau
In Italy, the RAI and 3 Italia are testing DVB-SH
6. OUTLOOK COMPARED TO TERRESTRIAL NETWORKS
6.1. Mobile telephony and broadband
6.1.1. Review of the key features of the main mobile technologies
6.1.2. Alternative technologies: Wi-Fi, etc.
Fixed and mobile WiMAX: 3G competitor and complement
6.1.3. Upcoming 3G developments
Principle of 4G
6.1.4. Government PMR networks
6.1.5. Technological competitiveness
Disparate rural population density in the different countries
Vast disparities in mobile network coverage
3G coverage in France
3G coverage in Italy
WiMAX rollouts behind schedule
TETRA/TETRAPOL network coverage and interoperability
6.1.6. Economic competitiveness (cost of a rural zone rollout)
6.2. Mobile TV
6.2.1. Key features of the main mobile broadcasting technologies
6.2.2. Insufficient DVB-H coverage behind the hybrid 3G broadcast/unicast solution
6.2.3. Technological competitiveness
Possibility of terrestrial mobile network saturation
DVB-SH enables immediate coverage of rural areas
6.2.4. Economic competitiveness
DVB-H VS DVB-SH network deployment costs
7.1. Competition or complementarity?
7.2. Development of hybrid DVB-H/DVB-SH devices: key to future success
7.3. Hybridisation that includes DVB-T could be detrimental to the mobile pay-TV model
7.4. Equipment manufacturers, mobile operators and media companies viewpoints
Economic modelling of the cost of deploying a mobile network in a rural zone.
Goal: to achieve a theoretical assessment of the incremental investment needed to cover an additional block of the population, when coverage exceeds 70%, for different wireless technologies and in different frequency bands (UMTS/HSPA - 2100 MHz, LTE - 2600 MHz or 800 MHz).
Two cost elements factored in: density of the deployed radio network; upgrade of the backhaul network needed for routing mobile traffic.
Results: an assessment of the average rollout cost per-subscriber in France and in Italy, which have different geographical population distribution curves which means a big difference in the cost of covering the last 10% of the population.