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World Internet Usage & Markets

19/09/2011
Mobile Internet users will overtake fixed users in 2013
World Internet Usage & Markets


IDATE has just published its “World Internet Usages & Markets” report. This report provides data and forecasts on Internet services markets – usage and revenue, by country and region – and is structured around the following key services: search engines, social networking, e-commerce, video and online advertising, both fixed and mobile. It covers Europe, North America and Asia, and analyses both the major trends in each segment and the market’s key players.

“Globally, the number of users of fixed Internet will continue to grow at a steady pace, reaching 2.3 billion in 2015”, comments Sophie Lubrano, Project Leader and IDATE’s Director of Studies. “Users of mobile Internet services will progress even more rapidly, however, and should reach 2.6 billion in 2015. This growth is fuelled by emerging markets, particularly China.”

Internet economy sustained by online advertising and e-commerce

As the Internet population grows, the amount of revenue generated online continues to rise at a steady pace – with all services reporting double-digit increases: search, social networking, video, e-commerce. Online advertising is a major source of income for the Web, and will climb to €88 billion by 2015, which represents more than 20% of total media advertising spending worldwide. But e-commerce too is core source of online revenue, forecast to generate more than €1,137 billion globally in 2015.

Sophie LUBRANO
Studies Supervisor

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