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Market Reports

IDATE's market report programme for 2010 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

4 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database)
  • Innovation Reports - indepth analysis of key innovations
  • Watch Services - IDATE continuous services
  • Focus Notes - Hot topics


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    World Television Market
    Market & Data Reports
    08/2010
    more The worst is over and recovery is taking place in 2010. This report analyses the overriding trends and changes taking place in the television market around the globe. It explores the driving forces behind the market’s growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2014 by geographical area and by country....
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    Future Television
    Market & Data Reports
    08/2010
    more This report is a follow-up to an earlier prospective study produced in 2009 and to a series of works on new forms of television (Next Gen TV, Video over FTTx, 3DTV, etc.), and provides readers with a portrait of the industry in 2020, along with original analysis of media companies' responses to the current changes in the marketplace which will have a lasting impact on their positions....
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    TV channels' quadruple screen strategies
    Innovation Reports
    07/2010
    more Drawing on a large body of case studies, this report analyses TV channels’ positioning strategies at a time when the variety of potential viewing screens, both fixed and mobile, is increasing steadily. Now become mainstay devices, these new screens are offering TV networks an opportunity to reuse their content and to offer new or derivative content while keeping up with viewers’ changing habits....
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    Social Video
    Innovation Reports
    04/2010
    more Social networks appear as new video content distribution and promotion channels and provide also innovative community-based solutions to both TV channels and online video services. An analysis of the main trends of social video highlighting how social networks have become powerful partners for both traditional and new audiovisual players....
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    Next Gen TV Watch Service
    Watch Service
    02/2010
    more Our Next Gen TV Watch Service is specifically designed to provide Media Groups, Operators, Government bodies and Regulators with a comprehensive and continuous analysis of the issues affecting the market. Naturally, the rate of progress will not be the same across the board, as each national market will be shaped by the country’s intrinsic features and its players....
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    IPTV Services
    Innovation Reports
    01/2010
    more The relationship between IPTV and FTTx is at the heart of this report which explores operators’ key strategies through a detailed examination of their offerings. An analysis of existing technologies, combined with national market conditions allows us to understand the motives behind innovative solutions and the respective issues inherent in the development of IPTV services and FTTx networks. ...
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    Use-IT Trend Book
    Innovation Reports
    12/2009
    more IDATE continues to innovate by offering up an analysis of IT consumption trends in a report that includes a review of the latest developments in communications, the Internet and media, along with a forward-looking analysis in the form of development scenarios and identification of the key innovations to watch in 2010....
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    Next Gen TV
    Innovation Reports
    10/2009
    more This report provides a detailed benchmark of the offers being marketed by players who are innovating with TV services in the areas of functionality, distribution, content, pricing and usage. An operational typology provides a summary of the key innovations in terms of content, services, software and devices. ...
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    3D Video
    Innovation Reports
    09/2009
    more Currently attracting a great deal of attention, 3D video is a market that is emerging as a driving force behind innovation and growth for TV and film industry players. This report provides a complete inventory of the current state of the market – presenting technical solutions, trials that are underway and pioneer commercial developments. It also offers 3D rollout scenarios up to 2015....
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    Pay TV
    Market & Data Reports
    08/2009
    more This study analyzes where Pay TV stands in Europe and the key factors currently transforming the market. The report provides a detailed presentation of the service offering by country and what strategies the leading Pay TV channels and groups are following to adapt to a rapidly evolving market. Based on precise evaluations of each market, we make forecasts for 2013 by zone and by country....
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    Which Network to Deliver HDTV?
    Market & Data Reports
    04/2009
    more This report examines the HDTV market and provides national estimates of each network’s capacity to distribute a maximum number of high-definition channels, according to speed, technology, network capacity and occupancy/fill rate. It also allows HD channels to gain a deeper understanding of the various issues tied to each type of network: price, capacity, coverage and competitive position....
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    Digital TV Transition Report
    US Consumer Surveys
    03/2009
    more The Centris Digital TV Transition Report provides a detailed overview of the US Digital Transformation programs and its players. It also includes an estimate of the number of US households that will be affected by the upcoming digital conversion, their profile, their plans for handling the transition and estimates of the impacted households in the top 25 markets. The Digital TV Transition Report is designed to look at the last great windfall oppo...
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    Mobile Internet - Conditions for market take-off
    Market & Data Reports
    01/2009
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    TV Markets - Data & Forecasts
    Market & Data Reports
    01/2009
    more The world’s television market is in the throes of a profound restructuring as revenue is being redistributed according to origin, access mode and the channels’ market share. This 19th edition allows readers to track key TV market indicators up to 2012 for over 30 countries. • Report (PDF) + Database (Excel)...
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    Internet Video
    Market & Data Reports
    11/2008
    more One thing is clear: Internet video will continue to expand and now constitutes a path for development and diversification for TV industry players. Timeshifted viewing is still only nascent and a great many players from inside and outside the television industry are gambling on a position in this market. After the first trials and rollouts, we have reached a consolidation phase where the issue of turning a profit is being raised. Up until now, onl...
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    more This report identifies the major changes currently taking place in the TV broadcasting market which, over time, risk eroding satellite’s share of the market. Such erosion will occur either through mounting competition from terrestrial technologies or via the emergence of new TV viewing habits, which are likely to call into question the traditional model of mass television broadcasting in the long term. Based on an analysis of the main issues at s...
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    Mobile TV Solutions
    Market & Data Reports
    07/2008
    more The Mobile TV market is a myriad of consolidation, and solution vendors are running hard to adapt. Their services can be based on linear TV channels, on-demand contents or rich media applications. The delivery vector could be existing cellular mobile networks, dedicated broadcast solutions or alternative provisioning, notably through open systems. And they have to deal with a variety of standards and formats....
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    more While debates intensify on using the digital dividend, with the switch-off due date approaching in several countries, IDATE focuses on the opportunities that these additional resources could offer to terrestrial TV channel producers to establish their strategic position, strengthen their competitiveness and grow their revenue, in an increasingly competitive environment....
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    Broadcast Mobile TV
    Market & Data Reports
    02/2008
    more While the number of effective launches and announced broadcast mobile TV solutions is multiplying, great uncertainty still surrounds the business model and expectations for profitability from this type of service. Partisans of both free and feebased solutions are putting up their arguments, while each player’s role in the value chain (whether a TV channel or mobile operator, etc.) has yet to be defined. IDATE’s report studies the main models for ...
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    The SaaS model
    Innovation Reports
    02/2008
    more The software industry is in the throes of a radical transformation, as the dominance of the proprietary license-based model is waning and the software-as-a-service approach is gaining ground – offering pay-as-you-go online business shareware solutions. This market report will examine the rapidly changing environment of online business services and SaaS marketing strategies. ...
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    Content exchange and piracy
    Innovation Reports
    01/2008
    more Content exchange online is evolving profoundly. P2P solutions are constantly being perfected. New platforms, such as news groups, stock & share platforms and video sharing sites, are developing at a rapid pace and private solutions, such as closed communities and the use of instant messaging, are now becoming more available. IDATE’s report presents the value-added chain of content exchange on the Internet, technical innovations and key players, b...
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    TV channel strategies on Internet
    Innovation Reports
    01/2008
    more Faced with a slowing growth rate of ad revenue for the small screen and the rising popularity of off-the-grid viewing, TV channel operators are working to forge themselves a position on the web to take advantage of the huge increase in advertising investments in this medium. Capitalising on the strength of their media brands, broadcasters are offering new TV services online. This “new media” strategy, which is being deployed by TV channels across...
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    more The Italian Mobile TV market is still in its infancy, but it could represent a very interesting test bed to verify if, and under which conditions, this service can be successful in the “digital convergence” marketplace. In fact, both Mobile valueadded services and Pay TV services are expected to develop in the near future in Italy. The way in which these two segments interact and “collaborate” (or not) in creating the converged Mobile TV market ...
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    Personal TV
    Innovation Reports
    05/2007
    more The world of TV is gradually entering an era of personal programming. To evaluate the revenues generated by personal TV in Europe by 2012, this report sets out to determine the different aspects of personal TV and describe the offers available, together with the factors that encourage and hinder development of this new television paradigm....
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